Automotive
The Brazilian car market registered, in November 2025, five brand new models with a list price below R$ 94, according to official data from the automakers.
The survey considers the most affordable versions available on the brands’ websites, excluding promotions, conditions for people with disabilities, or special programs such as the Sustainable Car program.
O Renault Kwid It leads the list as the cheapest new car in the country, followed by Fiat mobi, Citroën C3, Fiat argo e Volkswagen Polo.
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The 10 best-selling cars in Brazil in October 2025 still feature Fiat’s pickup truck as the undisputed leader, but surprise with Volkswagen’s new SUV in 2nd place.
The lowest starting price starts at R$78.690.
The prices listed are those of suggested public table by the manufacturers, effective as of November 2025.
The ranking takes into account all body styles, engines, and transmission types (manual or automatic).
Cumulative sales figures up to September 2025 were included to provide context for each model’s performance in the national market.
According to automotive industry analysts, the entry-level segment has been shrinking in recent years, both due to rising production costs and a shift in consumer profile, with people now seeking more equipment and connectivity even in compact models.
O Volkswagen Polo It occupies the fifth position with a price between R$93.990 e R$133.490, according to the version.
The model offers 1.0 flex engine with 84 hp and 120 Nm ou 1.0 turbo flex with 116 hp and 165 Nm with five-speed manual transmission ou six-speed automatic.
From January to September 2025, Polo recorded 93.707 units sold, according to registration data from Fenabrave (National Federation of Automotive Vehicle Distribution).
Right above is the Fiat argo, what part of R$92.990 and can reach R$108.490 in the most complete versions.
Engine options include 1.0 flex engine with 75 hp and 105 Nm of torque. and 1.3 flex engine with 107 hp and 131 Nm of torque. with manual gear ou CVT.
According to Fenabrave, the Argo totaled 74.011 registrations until September 2025.
O Citroën C3 It appears in third place, with prices ranging from R$82.990 a R$106.990.
The model is produced in Brazil and, according to the brand, aims to meet the needs of consumers looking for a compact hatchback with greater ground clearance and competitive maintenance costs.
Engine and transmission data, as well as the exact number of registrations up to September 2025, were not disclosed in the reference material.
In second place is Fiat mobi, with values between R$80.060 e R$81.990.
The car uses 1.0 flex engine with 75 hp and 105 Nm on five-speed manual transmission.
According to data from Fenabrave, Mobi achieved 53.115 units sold cumulative total from 2025 through September.
Industry experts point out that the model remains competitive by offering compact dimensions and low maintenance costs, characteristics valued in the urban segment.
O Renault Kwid It remains the cheapest new car in Brazil, with prices between R$78.690 e R$85.290.
The model uses 1.0 flex engine with 71 hp and 98 Nm, always associated with five-speed manual transmission.
Between January and September 2025, the Kwid recorded 40.569 registrations, according to market data.
Renault highlights that the hatchback is one of the most economical options in the lineup, aimed at consumers who prioritize low fuel consumption and simple maintenance.
Industry data indicates that the The average price of entry-level cars exceeds R$ 78. in 2025, a figure that represents an increase compared to previous years.
Industry sources explain that the price adjustments are a consequence of factors such as input inflation, exchange rate devaluation e security requirements bigger and bigger.
According to analysts, consumers looking for models under R$ 90 tend to opt for compact vehicles with essential comfort and safety features, while those seeking more performance or automatic transmissions migrate to intermediate versions.
According to automotive economics experts, this upward trend in prices reinforces the growth of… used and subscription plans, options that allow access to vehicles with a lower initial outlay.
According to market consultants, the list price is only one factor in the purchase decision.
Costs such as insurance, vehicle tax, maintenance e parts availability These factors should be evaluated, as they vary by state and can alter the total cost of ownership.
The recommendation is to check the standard features of each version directly on the manufacturer’s website, as the presence of items such as stability control, ramp start assistant e ISOFIX fastening This can vary throughout the model year.
The shrinking supply of cars below R$ 80 reflects structural changes in the automotive industry, according to experts interviewed by industry portals.
The trend is for entry-level vehicles to incorporate more technology and efficiency, even if this means an increase in the final price.
In the presence of Renault, Fiat, Citroën and Volkswagen There is still some competition in this segment, but manufacturers have been concentrating their launches in higher-margin categories, such as compact SUVs and light electric vehicles.
Copywriter and content analyst. She has been writing for the website Click Petróleo e Gás (CPG) since 2024 and specializes in creating texts on diverse topics such as the economy, jobs and the military.
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