By any measure, modern cars are starting to look a little too much alike. A Honda CR-V looks like a Hyundai Tucson. A BMW X5 looks like an Alfa Romeo SUV. Maybe that’s why the next wave of car enthusiasts, Gen Z, is quietly falling for the classics instead.
According to Hagerty’s 2024 “Future of Driving” survey, 60% of Gen Z respondents said they’re interested in owning a classic car.
Hagerty, based in Traverse City, Michigan, commissioned the study through OnePoll, surveying over 2,000 Americans about their relationship with cars and driving.
The data hints at a cultural shift: young drivers are drawn to older cars because they feel more alive.
They’re not just scrolling car content on YouTube or Instagram. They’re showing up at real-world car shows, wrenching, and learning to drive stick.
My husband and I drive a 21-year-old BMW 325i, a compact, performance-minded manual that still feels connected in ways modern cars don’t.
Sure, we’ve recently replaced a fuel level sender and an AC compressor…two parts I’ve seen fail just as often on newer Hondas and F-150s. But otherwise, it’s been remarkably easy to live with.
It’s also sharper, better balanced, and infinitely more expressive than most of today’s small cars.
The most popular classics Gen Z is insuring are 1990 to 1998 Mazda Miatas.
It’s the lightweight roadster that practically defined “pure” driving.
Millennials lean toward old-school Chevy GMT400 pickups (It’s me, Hi!) another era of honest, straightforward engineering. But hey, I’d hop into a 90s Miata or Honda Civic Del Sol any day.
Gen Z drivers are seeing through the sameness of new-car design and finding inspiration in vehicles that had character, color, and mechanical soul.
Half the survey’s respondents said driving makes them feel free. It’s a reminder that cars once symbolized individuality, not just commute duty.
In fact, 43% said classic cars are part of American heritage worth preserving. Despite some trends in some areas, maybe young people aren’t actually giving up on driving. Some are reclaiming it, one analog machine at a time.
Sarah Kennedy is the Editor-in-Chief of MotorBiscuit. She joined the team as Managing Editor in 2021 and has more than 20 years of automotive and operations expertise. She held ASE certifications as an Automotive Service Consultant and Parts Specialist and was a licensed car salesperson for many years. Sarah often focuses on helping drivers navigate used car buying and vehicle ownership. She created “Shop Smarts,” a column for MOTOR Magazine, and was a contributor there for eight years. Her work earned her a Gold Medalist award from the American Society of Business Publication Editors in 2014 and Bronze Medalist awards from the International Automotive Media Competition in 2014 and 2015. She attended the Automotive Management Institute and earned her bachelor’s degree from The Ohio State University.

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