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Cars.com (NYSE:CARS) has partnered with Uber Advertising as the first automotive content partner for their new “JourneyTV Presents” in-ride entertainment experience. The partnership enables Cars.com to deliver curated car shopping content to Uber riders, featuring a unique “Send to Phone” functionality that links directly to Cars.com’s platform.
The collaboration marks Cars.com’s first video content syndication partnership, leveraging their editorial expertise to reach potential car buyers. According to their Q2 2025 Consumer Metrics Survey, over 70% of Cars.com visitors are undecided on both vehicle make/model and dealership choice. The platform serves approximately 20,000 local dealer customers with comprehensive automotive content, including reviews, expert advice, and specialized reports like the American-Made Index and Best of Awards.
Cars.com (NYSE:CARS) hat sich mit Uber Advertising zusammengeschlossen und ist der erste Fahrzeuginhaltsanbieter für deren neue In-Ride-Entertainment-Erlebnis “JourneyTV Presents”. Die Partnerschaft ermöglicht es Cars.com, kuratierte Auto-Kauf-Inhalte an Uber-Fahrer zu liefern, mit einer einzigartigen Funktion “Send to Phone”, die direkt mit der Plattform von Cars.com verlinkt.
Die Zusammenarbeit markiert Cars.coms erstes Video-Content-Syndication-Partnerschaft, bei der die redaktionelle Expertise genutzt wird, um potenzielle Autokäufer zu erreichen. Laut ihrem Q2 2025 Consumer Metrics Survey sind über 70% der Cars.com-Besucher noch unentschlossen in Bezug auf Marke/Modell und Händlerrwahl. Die Plattform betreut ungefähr 20.000 lokale Händlerkunden mit umfassenden Automobilinhalten, einschließlich Bewertungen, Expertenrat und speziellen Berichten wie dem American-Made Index und Best of Awards.
Cars.com (NYSE:CARS) se ha asociado con Uber Advertising como el primer socio de contenido automotriz para su nueva experiencia de entretenimiento en el viaje, JourneyTV Presents. La asociación permite que Cars.com ofrezca contenido curado de compras de autos a los pasajeros de Uber, con una función única de “Enviar al Teléfono” que enlaza directamente a la plataforma de Cars.com.
La colaboración marca la primera asociación de Cars.com para la sindicación de contenido de video, aprovechando su experiencia editorial para llegar a posibles compradores de automóviles. Según su Encuesta de Métricas de Consumidores del 2T 2025, más del 70% de los visitantes de Cars.com aún no han decidido sobre la marca/modelo y la elección de concesionario. La plataforma atiende aproximadamente a unos 20,000 clientes minoristas locales con contenido automovilístico integral, incluyendo reseñas, asesoría de expertos y informes especializados como el American-Made Index y Best of Awards.
Cars.com (NYSE:CARS)가 Uber Advertising와 제휴하여 새로운 승차 중 엔터테인먼트 경험인 JourneyTV Presents의 최초 자동차 콘텐츠 파트너가 되었습니다. 이 파트너십을 통해 Uber 승객들에게 큐레이션된 자동차 쇼핑 콘텐츠를 제공하며, Cars.com 플랫폼으로 직접 연결되는 독특한 “Send to Phone” 기능이 특징입니다.
이 협업은 Cars.com의 첫 영상 콘텐츠 시청권 파트너십으로, 그들의 편집 전문성을 활용해 잠재 구매자에게 다가갑니다. 2025년 2분기 소비자 지표 조사에 따르면 Cars.com 방문자의 70% 이상이 브랜드/모델과 딜러 선택에 있어 아직 결정하지 못한 상태입니다. 이 플랫폼은 대략 20,000개 지역 딜러 고객을 대상으로 리뷰, 전문가 조언 및 American-Made Index와 Best of Awards 같은 전문 보고서를 포함한 종합 자동차 콘텐츠를 제공합니다.
Cars.com (NYSE:CARS) s’est associée à Uber Advertising en tant que premier partenaire de contenu automobile pour leur nouvelle expérience « JourneyTV Presents » de divertissement en route. Le partenariat permet à Cars.com de proposer aux passagers Uber du contenu trié sur l’achat automobile, avec une fonctionnalité unique « Envoyer au téléphone » qui relie directement à la plateforme de Cars.com.
Cette collaboration marque le premier partenariat de Cars.com pour la syndication de contenu vidéo, en tirant parti de son expertise éditoriale pour atteindre les acheteurs potentiels. Selon leur Consumer Metrics Survey du 2e trimestre 2025, plus de 70% des visiteurs de Cars.com ne sont pas encore décidés sur la marque/modèle et le choix du concessionnaire. La plateforme dessert environ 20 000 clients concessionnaires locaux avec un contenu automobile complet, comprenant des avis, des conseils d’experts et des rapports spécialisés tels que l’American-Made Index et les Best of Awards.
Cars.com (NYSE:CARS) hat sich mit Uber Advertising als erster Automobilinhalts-Partner für deren neues In-Ride-Entertainment-Erlebnis “JourneyTV Presents” zusammengeschlossen. Die Partnerschaft ermöglicht Cars.com, kuratierte Auto-Kauf-Inhalte an Uber-Fahrer zu liefern, mit einer einzigartigen “Send to Phone”-Funktion, die direkt zur Cars.com-Plattform verlinkt.
Die Zusammenarbeit markiert Cars.coms ersten Video-Content-Syndication-Partnerschaft und nutzt deren redaktionelle Expertise, um potenzielle Autokäufer zu erreichen. Laut ihrer Consumer Metrics Survey für Q2 2025 sind über 70% der Cars.com-Besucher noch unentschlossen bezüglich Marke/Modell und Händlerauswahl. Die Plattform betreut ungefähr 20.000 lokale Händlerskunden mit umfassenden Automobilinhalten, einschließlich Bewertungen, Expertenrat und spezialisierten Berichten wie dem American-Made Index und Best of Awards.
Cars.com (NYSE:CARS) قد شَهِدت شراكة مع Uber Advertising كأول شريك محتوى سيارات لتجربة الترفيه أثناء الرحلة الجديدة “JourneyTV Presents”. تُمكّن الشراكة Cars.com من تقديم محتوى شراء السيارات المختار لركاب Uber، مع ميزة فريدة تسمى “Send to Phone” تربط مباشرة بمنصة Cars.com.
تُعدّ هذه التعاون أول شراكة Cars.com في توزيع محتوى الفيديو، مع الاستفادة من خبرتهم التحريرية للوصول إلى مشترين محتملين للسيارات. وفقاً لاستطلاع مقاييس المستهلكين للربع الثاني من 2025، أكثر من 70% من زوار Cars.com لا يزالون غير مقتنعين بشأن علامة/طراز المركبة واختيار الوكيل. تستضيف المنصة قرابة 20,000 عميل من وكلاء محليين مع محتوى سيارات شامل، بما في ذلك المراجعات ونصائح الخبراء وتقارير متخصصة مثل American-Made Index وBest of Awards.
Cars.com (NYSE:CARS) 已与 Uber Advertising 合作，成为其全新车载娱乐体验 JourneyTV Presents 的首个汽车内容合作伙伴。该合作使 Cars.com 能向 Uber 乘客提供精心筛选的购车内容，并推出独特的“发送到电话”功能，直接链接到 Cars.com 的平台。
此次合作标志着 Cars.com 首个视频内容分发 partnership，通过其编辑专业能力接触潜在的购车者。根据他们的 2025 年第二季度消费者指标调查，超过 70% 的 Cars.com 访问者对品牌/车型及经销商的选择仍未决定。该平台服务大约 2 万个本地经销商客户，提供包括评测、专家建议及如 American-Made Index 与 Best of Awards 等专业报告在内的全面汽车内容。
Cars.com’s Uber partnership creates new customer acquisition channel with high-intent audiences, potentially driving significant marketplace traffic growth.
This partnership with Uber Advertising represents a strategic expansion of Cars.com’s content distribution channels, positioning them to capture high-intent audiences during idle moments. The “JourneyTV Presents” integration is particularly valuable because it creates a frictionless conversion path through the “Send to Phone” functionality, connecting passive viewers directly to Cars.com’s marketplace.
What makes this especially potent is the alignment with car shopper behavior patterns. With over 70% of Cars.com visitors undecided on make, model, and dealership, placing their editorial content earlier in the customer journey can influence decision-making before competitors enter the consideration set. This creates a valuable top-of-funnel customer acquisition strategy.
The partnership leverages Cars.com’s existing content assets—reviews, expert advice, specialized reports like the American-Made Index—without requiring significant new investment. By syndicating this content to Uber’s captive audience, Cars.com efficiently extends its reach while maintaining its differentiated editorial position against competitors.
This marks Cars.com’s first video content syndication partnership, suggesting a broader strategic shift toward expanding distribution channels beyond owned properties. The emphasis on delivering “well-informed buyers” to their 20,000 dealer customers indicates this move aims to strengthen Cars.com’s core marketplace value proposition by improving lead quality, not just quantity.
Cars.com’s valuable editorial content delivers curated in-ride content for high-intent audiences on the move
CHICAGO, Sept. 30, 2025 /PRNewswire/ — Car shopping marketplace Cars.com Inc. (NYSE: CARS) today announced a partnership with Uber Advertising as its first automotive content partner for “JourneyTV Presents.” The new in-ride entertainment experience enables Cars.com to provide Uber riders with curated and relevant car shopping content while they are on the go. The experience includes a unique “Send to Phone” functionality with a direct link to Cars.com, which offers a more seamless shopping path and stronger conversion flow.
“We are excited to continue our partnership and build on a number of previous advertising innovations that we have done with Uber Advertising. Cars.com is the first JourneyTV automotive content partner, which allows us to leverage our differentiated editorial content to reach a new attentive audience of potential car buyers well beyond the marketplace,” said Jennifer Vianello, Chief Marketing Officer of Cars.com Inc. “Our editorial authority is a long-standing area of strength and expertise that engages shoppers early in their purchase journey and supports our ongoing, collective effort to expand traffic leadership.”
The Uber Advertising in-ride experience is Cars.com’s first video content syndication partnership. Cars.com’s editorial content differentiates the company from its competitors in its extensiveness, in-house expertise and tonality of reviews and expert advice, which is built for real, ready-to-buy shoppers.
Research is a critical component in the car shopping journey. More than 70% of consumers who come to Cars.com are undecided on the make and model of the car they want to purchase.¹ Shoppers are equally indecisive about the local dealership they want to work with.¹ The trusted news and research content along with more than 13 million consumer-generated reviews on Cars.com are necessary tools to help guide shoppers for highly-considered purchases like cars.
Cars.com’s proprietary car shopping content, which covers topics such as the most affordable cars, top family cars, best electric vehicles, used car shopping tips and the best cars for car seats, is developed by an esteemed group of in-house automotive experts and helps aid shoppers in one of life’s biggest purchases. With unique reports such as American-Made Index, Best of Awards, Affordability Report and more, Cars.com’s editorial content creates an easier path for researching and is seamlessly connected to the marketplace’s shopping experience. This enables Cars.com to deliver well-informed buyers to its approximately 20,000 local dealer customers.
For more information, visit Cars.com/news.
¹ Cars.com Consumer Metrics Survey, Q2 2025
ABOUT CARS.COM^®
Cars.com is the No. 1 most recognized automotive marketplace visited by more than 25 million in-market consumers each month. Launched in 1998 and headquartered in Chicago, Cars.com empowers shoppers with the data, resources and digital tools needed to make informed buying decisions and seamlessly connect with automotive retailers. Cars.com is the flagship offering from Cars.com Inc. d/b/a Cars Commerce Inc., an audience-driven technology company empowering automotive that simplifies everything about buying and selling cars.
View original content to download multimedia:https://www.prnewswire.com/news-releases/carscom-tapped-as-first-automotive-content-partner-in-uber-advertisings-new-journeytv-presents-in-ride-entertainment-experience-302570445.html
SOURCE Cars.com Inc.
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