Ford has challenges — a rough year for recalls, the effects of President Trump’s tariffs — and the Blue Oval has a new marketing initiative ready to roll.
Will it help?
Ford does offer some good product, but the recalls are concerning, at the very least. So Ford needs to buff up its perception.
Will this new marketing push do that, or is it a bunch of empty buzzwords?
To me, the proof is in the product — build good cars that are reliable, and you’ll be fine. Easier said than done, of course.
You know what to do: Sound off below.
[Image: Ford]
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Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.
More by Tim Healey
I went and looked at a new Super Duty. The decontenting is stunning. Many options the prior vehicles had as standard are either not available at any price or an outrageously expensive option.
They even cheaped out on the front axle putting a much weaker unit in. It used to be the Lariat was nicely appointed. No reason to pay the upcharge from the basic XLT now.
Too many recalls have hurt consumer confidence in Ford products.
