Aston Martin is partnering with the luxury child car seat brand “egg” to create, you guessed it, a baby stroller. It will be available for purchase — for considerably more than you might pay for a regular model — in the United Kingdom and other select international markets later in 2025. 
The British automaker has been making high-end sports cars for decades and recently rejoined Formula 1 racing in 2021 after a 60-year hiatus. The company also is well known for being seen regularly in James Bond movies. 
The stroller lacks in horsepower compared with the actual cars, but the styling is greatly inspired by the brand’s vehicles. It is modeled to look similar to the seats of an Aston Martin car, featuring several of the automaker’s logos and a harness that resembles a seat belt.
Built upon the egg3 stroller, the Aston Martin edition takes the standard features of the accessory and places its own personal spin on it. There are three color options to choose from: white, gray and Aston Martin Racing Green. 
The egg3 stroller has many features that add protection and comfort for the child inside. It has a large canopy with SPF50+ protection, three seating positions, adjustable headrest, five-position handlebar and concealed storage. The stroller is able to fit children from infancy to 55 pounds. 
A stroller company partnering with an automaker isn’t a new trend and it’s becoming more common since high-end car companies are entering the SUV market. Lamborghini and BMW have partnered with stroller companies over the year as well. 
Aston Martin specializes in two-door coupes with unique styling and roaring engines and they aren’t what you would consider a “family vehicle.” But with the debut of the company’s first super SUV, the DBX, there is finally a car in the lineup for mom, dad and kids. For die-hard Aston Martin enthusiasts, they can place their child in a stroller that matches their vehicle. 
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Stefano Saporetti, director of Brand Diversification, speaks highly of the partnership with egg3.
“Just like the Aston Martin DBX brought performance and versatility to family travel, the new stroller will offer parents a stylish, functional and high-quality option delivering the Aston Martin experience to the full family,” said Saporetti. 
This isn’t your regular baby stroller so it’s no surprise this Aston Martin baby hauler will cost a premium. Prices start above $3,000 and will be available first in the U.K. and in other international markets. You will have to sign up on the website first so you can be notified when preorders officially open. No specific word just yet on when U.S. customers can place orders.

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