OB Rag
Serving OB, the Peninsula and San Diego Beaches
By Dave Schwab / Times of San Diego / Sept. 16, 2025
You can have your wish – a magically cleaned car – granted at the revitalized Genie Car Wash in Point Loma. Customers may not recognize the new and improved automatic car wash at 3949 W. Point Loma Boulevard, which recently reopened after extensive remodeling.
“This [car wash] was the first one [my family] bought, and they just expanded little by little. This was the last one to convert to this [high-tech] style,” said Genie Car Wash vice president Zaid “Z” Daymia, whose family has 40 years of experience in the industry.
“My dad and his partners bought [Genie] in 1983, and the car wash has been here since the 1960s,” he said.
What changed about his family’s operation of the car wash? “Attention to detail, focus on customer service,” said Daymia, pointing out that Genie has been closed for almost a year, since last October, to accommodate all the upgrades for its customers. “Now, we’re open and we’re happy,” he said. Discussing changes in Genie’s business model, Daymia noted: “Before, what we used to offer was a full-service wash where we would dry and clean it and do everything for you.”
Daymia explained that constantly increasing minimum-wage costs have necessitated Genie’s conversion to a more high-tech approach. “We had to get rid of our oil change and detailing just to make enough space for [improvements],” he said. “Just the car wash tunnel is set to around 150 cars per hour.”
Daymia added that Genie now provides towels and vacuums for its customers to use. “We wash the car for you,” he said. “It’s spot-free water and extra dryers to get most of it (water) off. You can just drive off and go.”
Genie Point Loma now has 26 bays for customers to use. Of the physical alterations to his automatic car wash, Daymia pointed out that their car tunnel has been enclosed from public view because “we just wanted it darker inside” so that customers passing through can see “the nice little show we made in there with all the lights we’ve added. Plus, it’s a lot nicer with the wall on that side.”
Genie now has a streamlined system with a couple of employees funneling incoming cars into the washing tunnel, where high-end equipment in there thoroughly cleans the vehicle.
Daymia said Genie has been “running free washes the last two weeks for all the neighborhood to try it. We’re also running a special 99 cents for unlimited washes for the first 30 days if you sign up to be a member with us.” Added Daymia: “We have our unlimited wash. You can wash up to two times a day with that pass. It goes up to the regular price after those 30 days. We have packages starting at $19.99 up to $29.99. It’s so convenient. You’re in and out in less than three minutes with a clean car.
“I’m excited that everyone loves it, the neighborhood likes it,” said Daymia, adding their improvements have changed that corner of W. Point Loma Boulevard as well. “It was an old, beat-up building. And now it’s all cleaned up and nice, it stands out,” he said.
Genie Car Wash
Where: 3949 W. Point Loma Blvd.
Hours: Open from 7 a.m. to 8 p.m., but will change to 7 a.m. to 7 p.m. once Daylight Saving Time ends on Sunday, Nov. 2.
Contact: Geniecarwash.com, (858) 382-2727.
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