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These models are selling below their sticker price, according to CR’s exclusive analysis of car deals
Discounts this month are greatest on models from premium brands, but there are smart buys to be found across the price spectrum.
We recently published the best nationwide incentives for models recommended by Consumer Reports, the best new-car deals, and the best new-SUV deals. Those forward-looking articles show where the best deals on good cars and SUVs can be found.
For the analysis presented here, we looked back at recent transaction data from TrueCar, a CR partner, to see where people found significant savings off the sticker price on 2025 models. We discovered that there are incentives for some 2025 vehicles and quite a few models (admittedly skewing premium) still selling for under the manufacturer’s suggested retail price despite the tariffs. This underscores the importance of knowing how much room is available for negotiation and what others have paid, information that’s available on our car model pages. The analysis shows that extra savings are available, and some people are leaving money on the table.
For this list, we focused on what people paid, and we didn’t limit the selections to models that meet the stringent criteria to be recommended by CR. We identified 10 models that are selling for well below their sticker price, with each going for less than $50,000. (In addition to these vehicles, there are discounts on even more expensive models from Acura, Audi, BMW, Jeep, Lincoln, Mercedes-Benz, Ram, and Volvo.)
Of course, you may be able to negotiate an even lower price, but bear in mind that there’s a limit to how low prices can go, with tariffs expected to affect pricing directly and lead to some supply/demand shifts. And as we’ve found in buying cars for testing, a decent deal can vanish quickly, so you may need to act fast.
Keep in mind that deals can vary not only by vehicle but also by geographic region. Being armed with the latest information on pricing, rebates, and transaction prices in your area can help you get a good deal.
The most discounted cars are all 2025 models, and they’re listed below in descending order of savings off the manufacturer’s suggested retail price by percentage. Other buyers have recently purchased these vehicles for 5 to 9 percent off the original price. (See the 10 least expensive cars that Consumer Reports recommends.) However, we have found that there are incentives available on many models that will drive their transaction prices potentially lower.
Pricing details on the versions highlighted below and other trims are available on our model pages, along with complete road tests, reliability, owner satisfaction, and other key information. CR members can log in to see the car ratings.
Even though these deals are relatively good, and prices may increase, it’s wise to buy when the time is right for you. Dealerships are happy to sell you a car at any time. (If you want to buy now, read about CR’s Build & Buy Car Buying service, below.)
See all current best new-car deals or use our dynamic ratings chart to create your own list of vehicles by sorting and filtering by the factors that matter most to you.
In addition to research and reviews, Consumer Reports offers members access to our Build & Buy Car Buying Service at no additional cost. Through this service, members can compare in-stock vehicles, see what others paid for the car they want, and customize their payments online. Once they find a vehicle they’re interested in, members can get up-front price offers online from local certified dealers. On top of national incentives, Consumer Reports members are eligible for additional incentive offers from select manufacturers through the Build & Buy Car Buying Service. Plus, they can get an instant trade-in value for their current vehicle to use toward their next car purchase.
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