Vacuum-maker Dreame teased its first SUV, the pictures showing clear similarities to Rolls Royce’s posh utility
Not content with blatantly stealing Bugatti’s IP for its first car, China’s Dreame Auto has done the same to Rolls Royce. The tech giant best known for its vacuum cleaners just released the first teaser images of its maiden SUV and it’s clear its designers were getting some Goodwood by looking at pictures of the $400,000 Cullinan.
More: Dreame’s Bugatti Rip-Off Debuts In 2027 With EV And Range Extender Options, But Definitely No W16
The darkened pictures and brief video clip reveal snatched glimpses of what is clearly an imposing-looking SUV. It has a large Rolls Royce-style grille – though stops short of duplicating the Cullinan’s iconic Spirit of Ecstasy – and a bank of LED lights on either side side. The body is blocky, but softened by the rolled leading edge of the hood and fender. I wonder where they got that idea?
Cullinan Echoes, Front To Back
But it’s not only the front end of the as-yet-unnamed SUV that’s stealing tricks from Rolls Royce. So is the rear, where the the taillights are very similar, as is the tiny hint of a sedan-style trunk profile at the base of the rear window. The one major difference comes by way of a chrome strip that stretches between the taillights. And you know what, I think I prefer it.
The luxury utility, which gets its full reveal at tomorrow’s Global Strategic Partner Conference, is due to hit the market in 2027, the same year Dreame starts delivering its four-door Bugatti-inspired sedan. Though they’re designed to appeal to different audiences, the pair will allegedly be built together in Germany at a site adjacent to Tesla’s Berlin Gigafactory. The Bugatti clone is scheduled for a reveal at CES in Las Vegas next January.
Tech details are sketchy at this stage but in social media postings, the Dreame’s founder Yu Hao talks of developing a new preheating technology to ensure the SUV’s combustion (presumably hybrid) engine operates at the optimum temperature from the start. It claims fuel consumption drops by 38 percent and emissions by 43 percent with the system in place.
Elsewhere, he mentioned a smart chassis that uses an AI algorithm to scan the road and adjust the active suspension accordingly, the largest rear-wheel turning angle and smallest turning radius of any vehicle in its class, and full brake-by-wire.
Chiron-Like Sedan Figures Sound Wild
An even earlier post, seemingly referring to the Bugatti-style sedan, claims a drag coefficient of 0.185 and a Super Track Mode that delivers zero to 62 mph (100 kmh) in less than 1.8 seconds. Chinese media reports that the car will come with a choice of EV and range extender powertrains.
Dreame’s ambitions go well beyond these two knockoffs. The company is said to be splitting its fledgling car operations into two camps: Dreame Auto, gunning for hypercar speed records with its Chiron doppelganger, and a new venture called Starry Sky Auto. That division has reportedly been benchmarking Rolls Royce and Bentley models while developing four vehicles from shared components including the Cullinan seen here. It seems Dreame’s catalogue of “inspired” cars is only getting warmed up.
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Chris is a seasoned automotive journalist with over two decades of experience. He has worked… Read full bio
