The 2028 A4 e-tron marks a turning point for Audi, combining clean design, a new platform, and next-level software developed with Rivian
Update: It’s the weekend, which means time to sharpen our digital pencils and let the imagination run a little wild. We’ve put together a rendering of the next-generation 2028 A4 e-tron, offering a glimpse at how Audi’s design playbook could evolve, shaped by recent remarks from the brand’s CEO.
Borrowing design cues from the latest Concept C and the A5, our rendering imagines a clean, minimalist sedan that ties the classic A4 proportions to Audi’s next generation EV identity. Of course, the final design could take a different turn, particularly in the profile or rear styling, but until test prototypes hit public roads, this remains our most grounded prediction. The original story continues below.
BMW and Mercedes are preparing to roll out electric takes on their best-selling 3-Series and C-Class, known respectively as the i3 and C-Class EQ Tech models. That leaves Audi in an unusual position, with a lineup already heavy in electric crossovers and soon to expand even further with the Q2, yet still lacking an affordable electric sedan.
And as history has shown, when one German premium automaker changes course, the others quickly follow, sparking another round of competition on the autobahn.
More: Audi’s Concept C Previews A Porsche-Linked Sports Car Coming Sooner Than You Think
That’s expected to happen in 2028 with the debut of the all-new A4 e-tron. Besides reviving the classic name, the electric sedan will reportedly bring a new platform and a sharper design influenced by the Concept C, distinguishing it from the more conservatively styled ICE-powered A5 that replaced the previous A4 in the lineup.
VW Underpinnings and Rivian Tech
According to Autocar, Audi CEO Gernot Döllner confirmed the A4 e-tron will ride on the Scalable Systems Platform (SSP), which will also be used on several other Volkswagen Group vehicles. These are said to include the next-generation Golf as well as the Skoda Octavia and Cupra’s flagship crossover.
While little is known about the platform, it should be more advanced than the Premium Platform Electric (PPE) architecture that underpins the Porsche Macan Electric as well as the A6 and Q6 e-trons.
Also: Audi Backtracks On Odd-Even Naming Plan For ICE And EVs
The A4 e-tron could also become the first Audi to use software developed in partnership with Rivian. This is supposed to pave the way for “software-defined vehicles” that become “more intelligent, more sustainable, and more enjoyable over time.”
Döllner told the publication, “We are heavily working on it with the Rivian-Volkswagen joint venture, building up mules right now and working intensively together, so the first cars are already on their way.” He suggested the software will debut in two new vehicles and help to reduce complexity.
More: Mercedes Previews C-Class EV With A Face That’s Bound To Start Fights
Beyond the technical overhaul, the A4 e-tron will adopt the new ‘Audi brand face.’ This means we can expect a minimalist front fascia that features a rectangular grille with a portrait orientation. It will likely be flanked by slender four-element headlights, as Audi has previously said they’ll define their visual identity.
Little else is known about the car at this point, but Döllner suggested we can expect “less virtual buttons” and more dedicated switchgear. As he noted, that’s what customers prefer, and it’s hard to argue with that.
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