Editions:
En/cars
The CEO of the company in question explained what they are looking for with this new launch
Renault is preparing to shake up the European electric vehicle landscape with a strategy focused on affordability, without relying on Chinese production. The brand is about to launch the all-electric version of its iconic Twingo, which promises a starting price of around 17,000, directly challenging the low-cost models that have flooded the market.
The announcement has generated a lot of uncertainty about the level and quality of this new car and at the same time, there is doubt about whether it can really be a competition for electric car companies that have been in the market for some time and have a certain advantage.
This radical change in Renault’s strategy is based on the widespread adoption of lithium iron phosphate battery chemistry. Unlike the nickel-manganese-cobalt batteries traditionally used in Europe, these offer unavoidable advantages in terms of stability, service life and, crucially, cost. According to the company, this technological transition will allow a reduction of up to 40% in the production costs of its new electric cars.
The decision to embrace this new technology is a direct response to growing economic pressure from Chinese manufacturers such as BYD, MG and Leapmotor, who have used these cheaper batteries to offer competitive vehicles on the continent.
“To take advantage of our French roots and become the leader in Europe
Renault Group CEO Luca de Meo managed this strategic vision at the launch of the Ampere sub-brand in 2023, whose mission is not only to develop vehicle software, but also to ensure that affordability is the driver of mass adoption of electric mobility.
Luca de Meo was excited and confident about the brand’s new initiative and asked his own question: “Creating a new business model specialising in electric vehicles and software that works from today: what better way to illustrate our revolution and the boldness of our teams?”.
De Meo was the one who answered his own question: “Instilling a sustainable corporate vision and ensuring that it is reflected in each and every process and product. Playing to the Group’s strengths and reviewing the way we do everything. Forming a united team and working for the collective. Playing to our French roots and becoming the leader in Europe. Affirming our commitment to our customers, our planet and those who live on it.”
© Unidad Editorial Información Deportiva, S.L.U. All rights reserved.
Follow us

source