The limited-run crossover retains the Abarth Pulse’s 185-hp 1.3-liter turbocharged four-cylinder
Automakers teaming up with Hollywood studios to promote their models through popular movies or TV shows is nothing new. For instance, six years ago, Hyundai released an Iron Man special edition of the Kona.
Now, Stellantis is getting in on the act with its own crossover collaboration. The company has partnered with Netflix to mark the fifth season of Stranger Things, creating a limited-edition version of the Fiat Abarth Pulse that will go on sale in Brazil, Mexico, and Argentina.
Read: Maserati Influence Sneaks Into An Unexpected Abarth Model
Introduced a few years ago, the Abarth Pulse is a sportier version of the standard Fiat model. It may not be dripping in appeal, but it is powered by a 1.3-liter turbocharged four-cylinder delivering 185 hp and 199 lb-ft (270 Nm) of torque, enough to send it to 100 km/h (62 mph) in 7.6 seconds.
To mark the Stranger Things partnership, Fiat will produce 511 examples of the Abarth Pulse dressed in distinctive graphics and interior detailing.
Buyers can choose between red with a black roof or an all-black finish, each featuring contrast graphics along the sides and a subtle Stranger Things logo. The red version pairs black mirrors, window frames, and roof, while the black model gets red mirrors and a red front splitter.
The graphic running down the sides does look a bit like a cheap tribal tattoo, but it will probably appeal to some buyers.
A Strange Theme
Inside, Fiat has leaned into the theme with black leather seats featuring a special stitched pattern and a red Stranger Things logo set into the backrests. Fiat has also added a numbered badge to the dashboard. Completing the upgrades is a Stranger Things badge on the plastic engine cover and special scuff plates.
“Fiat is proud to participate in moments that define generations, and Stranger Things is one of those cultural milestones,” vice president of marketing and brand communication for Stellantis South America, Alessandra Souza said.
Market-specific pricing details for the new model have yet to be announced.
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