LAS VEGAS (November 4, 2025)– Toyota arrives at the 2025 Specialty Equipment Market Association (SEMA) Show with an inspiring message: “Powered by Possibility.” As the industry explores a future shaped by an ever-evolving variety of powertrain technologies, Toyota demonstrates how its diverse lineup—gasoline, hybrid, plug-in hybrid, battery-electric, and hydrogen fuel cell—powers every lifestyle, passion, and adventure.
Located in the Central Hall, Booth No. 22200 at the Las Vegas Convention Center, Toyota’s “Powertrain Paddock” brings this philosophy to life. The immersive booth showcases a unique array of specialty build vehicles and accessories that highlight Toyota’s belief that no single solution fits every customer or every journey. From rugged overlanding rigs and track-bred GR performance machines to electrified concepts and hydrogen-powered innovation, the display reflects Toyota’s vision for a multi-pathway future where possibility is driven by choice.
“At Toyota, innovation drives us to explore new possibilities and redefine the future of mobility,” said Mike Tripp, group vice president, Toyota Division Marketing. “SEMA is the perfect venue to showcase how Toyota’s powertrain diversity meets the needs of today while pushing the limits for tomorrow. Whether you choose gas, hybrid, electric, or hydrogen, Toyota vehicles prove that efficiency, performance and adventure are possible in every form.”
Toyota Scion 01 UTV Concept Vehicle
Toyota’s 2025 showcase integrates specialty builds, concept vehicles, and the expansive Associated Accessory Products (AAP) portfolio to illustrate how each vehicle and powertrain can be personalized for different lifestyles. From off-road exploration to motorsport-inspired performance, Toyota’s Powertrain Paddock highlights how Toyota customers can chart their own course into the future—powered by possibility.
Toyota Scion 01 UTV Concept Vehicle
Scion 01 Concept
Toyota is excited to unveil a bold new off-road concept under the iconic Scion name, celebrated for its legacy as a creative test bed and symbol of experimentation. Debuting at SEMA, this dynamic side-by-side concept is engineered to deliver exhilarating trail experiences, combining rugged capability with cutting-edge engineering.
Though still in the conceptual stage, it is designed for enthusiasts who crave adrenaline, it serves as a platform to push boundaries, explore new possibilities, and inspire the next generation of off-road innovation.
Toyota Scion 01 UTV Concept Vehicle
Fueled by a high-output turbocharged hybrid Toyota powertrain, this engineering exercise boldly reimagines the outdoor adventure experience by delivering heart-pounding thrills alongside impressive fuel efficiency. Its groundbreaking silent mode allows you to glide through trails in complete serenity, fully immersed in nature’s beauty. The Scion side-by-side concept sparks anticipation for a future where adventure meets cutting-edge innovation like never before, inviting you to reimagine what’s possible beyond the beaten path.
Toyota Scion 01 UTV Concept Vehicle
In a nod to Toyota’s commitment to safety and durability, the concept also incorporates a first-of-its-kind FIA-compliant cage, developed directly by Toyota and compatible with SCORE and FIA racing standards. Complementing this race-ready structure, the concept leverages proven Toyota driveline, suspension, and brake components—strategically selected for reliability in extreme conditions.
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About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.
Toyota directly employs nearly 48,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 35 million cars and trucks at our 11 manufacturing plants. In 2025, Toyota’s plant in North Carolina began to assemble automotive batteries for electrified vehicles.
Through its Driving Possibilities initiative, the Toyota USA Foundation has committed to creating innovative educational programs within, and in partnership with, historically underserved communities near the company’s U.S. operating sites.
For more information about Toyota, visit www.ToyotaNewsroom.com.
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