The Buying Signals tool is designed to present actionable information about prospective buyers.
AutoTrader has introduced a new consumer intelligence tool that aims to offer car retailers more control and opportunities for increasing profitability.
The tool, called Buying Signals, is scheduled to be available from mid-November and is designed to present actionable information about prospective buyers.
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It leverages data from millions of weekly interactions on the AutoTrader platform.
When integrated with Deal Builder, it will show retailers how actively a potential customer is engaging, where they stand in the purchase process, and their likelihood of making a purchase.
The tool offers two main components: Buyer Intent, which estimates the probability of a sale based on user actions; and Buyer Preferences that details the types of vehicles and locations a customer has shown interest in over the past week.
Retailers can use this information to focus efforts on leads that are more likely to result in completed sales while also adjusting their communication and pricing strategies.
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Access to Buying Signals will be provided through AutoTrader’s Sales Hub or via integration with retailer systems using its API suite.
The insights will appear alongside existing metrics such as vehicle valuations and Retail Ratings.
Additionally, the introduction of Buying Signals will coincide with an updated product page for Deal Builder users to streamline deal management and highlight stock.
The new solution has been developed by AutoTrader’s data scientists and engineering teams in collaboration with retail partners.
Autotrader chief product officer Karolina Edwards-Smajda said: “Buying Signals is designed to address key retailer challenges and consumer buying frustrations by bridging the gap between buyer intent and retailer response.
“It’s the outcome of continuous learning from the 2.7 million daily visits to our platform and understanding how we can improve the consumer experience and outcomes for retailers. Testing, refining and investing to support our partners with the very best innovation.
“And Deal Builder isn’t a new feature—it’s now at the centre of the Autotrader buying journey, and by early next year, every retailer will be part of this evolution.”
Recent figures from Autotrader indicate that demand for new cars in the UK remain resilient after plate change in September, with the platform observing a 6% year-on-year (YoY) rise in visits for new cars as of 28 October.
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