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Ford just announced that an all-new universal EV platform will lead the charge as it moves toward its electric future. The $5 billion investment will create nearly 4,000 new jobs in Kentucky and Michigan and, most interestingly, give birth to an all-new, fully electric midsize pickup for around $30,000. Ford says that the new pickup will be ready for launch by 2027 — that’s not too far away. 
Ford says the new electric truck will be the midsizer (i.e., around the same size as today’s Ranger) with four doors, a frunk and a bed. It also says the truck will be as fast as a Mustang EcoBoost (the last one we tested needed 5.6 seconds to get from 0 to 60 mph) and roomier than the current Toyota RAV4. Given how tight the RAV4 is, especially in the rear seats, that’s not such a tall task. 
What’s more impressive is Ford’s timeline. To go from announcing an all-new platform to creating a finished product in just two years is impressive, but we think most of the details of this pickup (whatever it’s to be named) are already locked in. All Ford has to do is take it from the drawing board to the factory, and it has made note of ways it will reduce cost and parts usage in its announcement. 
Ford says the new platform will give the company flexibility when it comes to developing new products. It will need fewer fasteners, use less wiring, and production times will be 15% faster on its new production line. That production line will look more like a production tree, says Ford, with three different branches that then join into one. This alone will allow the platform, the body, and other ancillaries to be built at the same time and then joined together near the end of the production line. 
The platform will spawn the aforementioned pickup but can be used for a number of different models — SUVs of all sizes, trucks and even vans. We don’t think Ford will be getting back into the sedan market anytime soon, however. It will support over-the-air updates (as so many other cars do now) to help keep the cars current and add features or improve old ones as the life of the vehicle goes on. 
Pricing, range of the new pickup, what it will even look like, and more will be announced closer to the truck’s launch date. 
Nick Yekikian has worked in the automotive industry since 2019. He has written close to a thousand car-related articles and tested and reviewed more than 200 vehicles over the course of his career. Nick is the Senior News Editor at Edmunds and has also contributed to MotorTrend, Automobile Magazine and Super Street. When Nick isn’t zipping around town in his latest used-car find, he’s probably making digital art in Photoshop or playing disc golf with friends.
Kathleen Clonts has worked in the automotive industry since 2014 and has copy-edited thousands of vehicle reviews and stories about cars and the auto industry in that time. Kathleen is the Edmunds editorial team’s copy chief and previously worked as the senior copy editor for Automobile magazine.
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