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The program could let drivers get into even the most premium vehicles offered by the brand
A MAJOR American automaker is letting motorists get behind the wheels of their vehicles for as little as $60 a day.
While the program is only offered at select United States dealership locations, it could result in good word being spread about the brand and its offerings at a time where it’s desperately needed.
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Tesla’s rental program will let drivers rent a vehicle for up to seven days, for as little as $60 a day.
The program offers additional perks both for the duration of the rental period, such as free charging of the rental EV, and a credit if renters decide to purchase their own Tesla.
The purchase credit is $200, and will apply if renters decide to order their own vehicle within seven days of their rental.
Rental cars will also come equipped with Tesla’s Level 2 self-driving system, a package which normally adds $8,000 to a vehicle’s sticker price.
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Per the fine print of a San Diego dealership’s rental program, renters must be at least 21 years old and have a valid driver’s license.
Rental durations are for a minimum of three days, with a maximum of seven days. The rental program is available until December 31, having begun on November 1.
While there is no mileage limit for the rental, drivers cannot take the vehicle out of the state it was rented in.
It’s also worth noting that the $60 starting price likely applies to the entry-level Model Y and Model 3 vehicles.
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However, there doesn’t seem to be any restrictions on what vehicles can be rented, as the San Diego dealer’s page on the program features a banner image with multiple models, including the Cybertruck.
This move on Tesla’s part is likely motivated by both the general shift away from EVs in the auto industry lately, and the fact that Tesla’s brand loyalty has declined this year due to issues centered around CEO Elon Musk.
The move is not only a sign of faith by the brand in it’s own product, but also that it can still convince drivers to make the electric switch by highlighting a blend of performance, advanced tech features, and the all-important self-driving capabilities.
Other EV manufacturers are taking an approach focused on price in the wake of the $7,500 EV purchase tax credit’s expiry, such as Ford slashing the price of its Lightning EV while also reworking its trim levels.
In January, many EV makers reported slow demand. Reuters said there are a few valid reasons for a slow in demand:
Source: Reuters
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