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(CNN)– Ford is working on a new design for its dealerships with a focus on more hospitality and less sales pressure.
They want it to feel less like a dealership, and more like a hotel.
The design is called ‘Ford Signature 2.0’.
The automaker has built a simulation lab in Michigan featuring the new dealership design.
The goal is for all of Ford’s nine-thousand dealerships worldwide to eventually adopt the concept.
The project involves new art and furniture, as well as training to help dealership staff work within the new environment.
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