Usually, when you buy a new car, you are as happy as a clam. After all, who doesn’t love driving a car with almost no miles on it?
Well, apparently, the answer to that is the people who bought the following 10 new cars. According to a recent study, these cars are the ones most often resold within one year of purchase.
Normally, when purchasing a brand-new car, it is a long-term purchase. However, a iSeeCars study shows that, on average, 3.6% of new cars are resold within a year. Some of them more than others.
The study analyzed over 18.5 million new cars sold in 2023-2024. Of the top ten new cars on the list, resale rates ranged from four to eight times higher.
“Multiple factors can contribute to why a new car is resold so quickly,” said iSeeCars Executive Analyst Karl Brauer. “Owner dissatisfaction is the most obvious cause, but financial hardship and even creative dealer accounting can also drive this number up, with some retailers registering demonstration vehicles as sold to increase sales numbers for their stores and the manufacturer.”
Topping the list of new cars most likely to be resold within one year of purchase is the Land Rover Discovery Sport. According to the data, 28.3% of its owners resold it within a year, nearly eight times the average.
The Land Rover Discovery Sport isn’t alone among luxury cars that are resold quickly. In fact, luxury vehicles make up all 10 of the models with the highest first-year resale rates.
The Porsche Macan at 22.2% came in second on the list. Three Mercedes-Benz models – GLB (21.2%), CLA (20.4%), and GLA (16.7%), also made the top five. They were followed by two more Land Rovers, the Range Rover Evoque (16.4%) and the Discovery (13.6%). The Mercedes-Benz C-Class at 14%, BMW 5 Series at 13.4%, and Jaguar F-PACE at 13.3%, rounded out the top 10.
“Every model in the top 10 ranking of new cars most likely to be resold is a luxury vehicle,” said Brauer. “This suggests luxury buyers are either not doing enough research before buying, are overextending themselves financially, or are just incredibly fickle when it comes to their new car purchases.”
Interestingly, the car brands most resold after a year are Porsche, Jaguar, Mercedes-Benz, Land Rover, Infiniti, BMW, Genesis, Audi, Mini, and Maserati.
Since most people aren’t buying a Porsche, Mercedes-Benz, or Land Rover, what about non-luxury new cars? Well, three of the top 10 are manufactured by Mini.
The Mini Clubman leads the list of non-luxury new cars most resold within one year of purchase at 11.4%. It is followed by the Mitsubishi Mirage G4 (8.6%), the Mazda CX-70 (7.2%), the Mini Countryman (6.7%), and the Hyundai Sonata, Mazda CX-90, and Hyundai Santa Cruz at 6.4%. Rounding out the top 10 are the Toyota GR Corolla, Jeep Cherokee, and Mini Hardtop 4-Door at 6.3%.
”Even non-luxury cars commonly cost over $40,000, putting a lot of strain on many consumers’ budgets,” said Brauer. “With new car loan payments of $700 or more, it’s possible many consumers are over-extending themselves, forcing them to return their cars shortly after purchase.” 
Doug Sheckler is a Senior Editor at MotorBiscuit and BroBible. He began his professional career working for an auto racing sanctioning body, and subsequently founded his own racing series, which remains in operation today. He has since spent the better part of two decades creating, editing, and writing for a variety of websites.
These days, he has a special affinity for hypercars and other exotic vehicles that he will never own. He also enjoys delving into stories about the world of criminals, the more foolish and/or clever the better, and is always up for a good conspiracy theory. He earned a Bachelor’s Degree in Marketing from the University of Iowa.

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