The Mirai isn’t a volume seller, but Toyota continues to invest heavily in hydrogen technologies
The Mirai remains one of Toyota’s most elusive models in the US, barely registering on the sales charts. In fact, over the first nine months of this year, just 157 units found buyers across the country, a steep 54.4 percent drop compared with the previous year. Even so, Toyota has opted to refresh it for the 2026 model year, though the revisions are minimal at best.
For 2026, all Toyota Mirai models will come equipped with 19-inch black machine-finished aluminum alloy wheels. As for the other upgrades, well, there are none.
Read: $5.7 Billion RICO Lawsuit Says Toyota Ran A Hydrogen Crime Family
Mechanically, the revamped Mirai remains identical to last year’s model. Fortunately for those interested in owning one, Toyota hasn’t changed the price for 2026, meaning it still starts at $51,795. The $1,195 dealer processing and handling fee remains the same, too.
What’s not so good news is that the list of available colors has been reduced. For 2026, the Mirai can be had in Black, Oxygen White, Heavy Metal, and Hydro Blue, meaning Elemental Silver Metallic and Supersonic Red from the 2025 model are no longer available.
One has to wonder why the Mirai continues to be sold in the US. It is only available in California, and given how few are sold, it seems highly unlikely that it is a profitable car for Toyota. Perhaps one reason why it’s still available is that the company continues to invest heavily in hydrogen powertrain technologies and can use its fleet to learn about long-term reliability and the ownership experience from its customers.
What Powers It?
Driving the Mirai is a fuel cell that converts hydrogen gas into electricity that is funneled through a 182 hp electric motor at the rear wheels. Given the car’s size, weight, and relative lack of power, it comes as no surprise that it’s not exactly quick. Indeed, it takes around 9 seconds to hit 60 mph (96 km/h).
But for gliding through Beverly Hills traffic while signaling environmental virtue, it probably feels just right.
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Brad Anderson’s lifelong affair and fascination with cars started young. Before even graduating high school,… Read full bio

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