MORE
Taiwan News © 2026 All Rights Reserved.
/
Imported cars take majority market share
 Jan. 2, 2026 16:07
The Taipei Car Show on Friday. (CNA photo)
TAIPEI (Taiwan News) — December saw the highest number of new car registrations in 2025, taking the total for the year to 414,436, reports said Friday.
With more promotional campaigns ahead of the Lunar New Year holiday, distributors sold 47,303 new cars last month, up 29.7% from November and 14.5% from December 2024. Estimates for January put registrations at 43,000, or 23% higher than the same month last year, per CNA.
Imported cars accounted for 52.4% of the market in December with 24,802 registrations. That was up 36.8% from 18,124 in November and 24.8% from December 2024.
Hotai Motors again led car sales in Taiwan, with its Toyota and Lexus brands taking a 37% market share for the year — a 16-year high. The group sold 153,535 vehicles in 2025, with only 2023 posting a higher total at 159,175.
Luxury cars performed well in December, with 13,090 registrations, up 69.4% from November and 35.7% from December 2024. However, full-year luxury registrations fell 11.6% from 2024 to 102,101 vehicles. Lexus was the top luxury brand in 2025, though Tesla led the category in December.
Taiwan car registrations dropped 22% in July due to tariffs
Aug. 1, 2025 17:02
Taiwan-US tariff deal will only impact import of cars from US
Jul. 19, 2025 20:52
Taiwan universities see zero enrollment in 54 graduate programs
10 Chinese rockets landed within Taiwan's 24 nautical mile contiguous zone
Taipei MRT to operate 42 hours non-stop during New Year's Eve
China launches large-scale military exercise around Taiwan
Taiwan Coast Guard responds to Chinese military exercises
Taiwan positions barrels with explosives on Tamsui River
Taiwan opposition blocks NT$1.25 trillion special defense budget again despite Chinese drills
China fires 7 rockets in waters north of Taiwan
TSMC begins 2 nm mass production in Taiwan
Taiwan High Speed Rail expands southbound late-night services
Taiwan News, Staff Writer

source