Secure your AFEELA 1 with a refundable $200 reservation fee.Reserve Now
Share
Media Resources
Advancing the Vision of “Mobility as a Creative Entertainment Space,” with Updates on AFEELA 1 and Key Partner Collaborations
Las Vegas, NV, January 5, 2026 – Ahead of the opening of CES® 2026 in Las Vegas, NV, Sony Honda Mobility (SHM) held a press conference on January 5 (local time) to outline its evolving vision for the future of mobility and to debut the next chapter of AFEELA.
Under the theme “Mobility as a Creative Entertainment Space,” the company presented AFEELA 1 as a pre-production model, which is the first production model scheduled to begin customer deliveries in the US late this year. They also reaffirmed its long-term technology vision of how partnerships across technology, entertainment, and creation are shaping the company’s roadmap. At the conference, SHM also world-debuted a new prototype, the AFEELA Prototype 2026. A production model based on this prototype is planned for launch in the US as early as 2028.
1. Sony Honda Mobility’s Vision
2. AFEELA 1: From Vision to Reality
3. AFEELA Prototype 2026
Debuted at CES 2026, AFEELA Prototype 2026 builds on the core concept of AFEELA 1 while offering greater spatial flexibility and accessibility, aiming to deliver joy and value to a broader range of users. SHM plans to develop a production model based on this prototype for launch in the U.S. market as early as 2028.
AFEELA 1 redefines the relationship between people and mobility by integrating advanced software and high-performance hardware, creating an intelligent mobility. It is equipped with Advanced Driver Assistance Systems (ADAS) that reduce driving stress while providing a safe and secure mobility experience, as well as an interactive personal agent that enables seamless communication with the vehicle. The cabin features unique sound system and optimized displays allowing occupants to enjoy a variety of apps and entertainment content. The vehicle’s performance is designed to provide a sense of unity with the driver, ensuring agile and stable handling while offering a high-quality ride for all passengers.
This information is current as of the time of announcement. Please note that there may be additions or changes without notice due to various conditions.
About AFEELA
“AFEELA” represents the fusion of intelligence and emotion in motion. It’s mobility that senses you—and that you can feel. At its core, AFEELA brings to life a next-generation driving experience built on advanced sensing, interactive technology, and human-centered design. The AFEELA 1 will be the brand’s first production model, scheduled for deliveries in California in 2026.
About Sony Honda Mobility
Sony Honda Mobility Inc. (SHM) is a Japanese joint venture mobility tech company established by Sony Group Corporation and Honda Motor Co., Ltd. in 2022. By combining Sony’s technological prowess and Honda’s automotive expertise, SHM aims to lead innovation in the industry through joint development and sales of high-value-added mobility and providing services for mobility. For more information, please visit us at https://www.shm-afeela.com or follow us on Facebook, Instagram, X or LinkedIn.
 
Follow us
Related
Stay updated with the latest news and alerts about AFEELA 1.

source