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Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world
Americas+1 212 318 2000
EMEA+44 20 7330 7500
Asia Pacific+65 6212 1000
Growing unaffordability of new vehicles is a problem not only for drivers but for US automakers.
Sub-$30,000 vehicles have all but disappeared from US dealerships.
Photographer: Kent Nishimura/Bloomberg
The sticker price is too damn high. Growing unaffordability of new vehicles in the US is a problem not only for drivers but for Detroit itself. It demands a shift in strategy, one hinted at by Ford Motor Co.’s electric-vehicle event last week.
The latest inflation figures added more evidence of Americans struggling to buy new cars and trucks. While new-vehicle inflation in July was low, used-vehicle prices accelerated. Parts inflation is also picking up, and this was the first month in more than three years when used-vehicle and parts prices increased faster than headline inflation.

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