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Safe, reliable models at good prices
Labor Day weekend is typically one of the biggest car-shopping holidays of the year as dealerships make way for next-year cars. And based on our analysis, this year looks to be no exception.
To find the best car deals for Labor Day, Consumer Reports’ analysts studied national incentives and pricing. We concentrated on those models with a strong Overall Score, which factors in road-test performance, owner satisfaction, reliability, and safety, to make sure that the featured cars, SUVs, and trucks represent smart buys. (See CR’s car ratings.)
All models featured below have nationwide incentives that are good until at least Sept. 2, 2025, ranging from $1,500 to $10,000 off the manufacturer’s suggested retail price. And that doesn’t take into account potential tax credits on EVs (which expire Sept. 30, 2025). We filtered out models expected to sell for over $50,000 even with the available discounts. That means each is available, with negotiation, for less than the average price of a new car today.
The featured vehicles are listed in order of percentage of potential savings off the sticker price, starting with an electric vehicle with the greatest potential savings (23 percent), factoring in available incentives and negotiation room. And no, that one isn’t eligible for an EV tax credit.
All 10 of the cars and SUVs featured here are recommended by CR. (See our full Best New Car Deals list.)
Be aware that this is near the end of the model year, and any 2025 cars purchased now will technically see accelerated first-year depreciation. That might not matter if you plan to hold on to a vehicle for a long time, especially if you’re a high-mileage driver.
Specific pricing details on these and other trim levels are available on CR’s model pages, along with complete road-test results, information on reliability and owner satisfaction from our surveys, and other essential information. You can also find local transaction prices there that reflect supply and demand in your area, incorporating regional incentives.
If you’re considering pre-owned, browse CR’s Used Car Marketplace.
In addition to research and reviews, Consumer Reports offers members access to the Build & Buy Car Buying Service at no additional cost. Through this service, members can compare in-stock vehicles, see what others paid for the car they want, and customize their payments online. Once they find a vehicle they’re interested in, members can get up-front price offers online from local certified dealers. On top of national incentives, Consumer Reports members are eligible for additional incentive offers from select manufacturers through the Build & Buy Car Buying Service. Plus, members can get an instant trade-in value for their current vehicle to use toward their next car purchase.
Become a member to read the full article and get access to digital ratings.
We investigate, research, and test so you can choose with confidence.
Jeff S. Bartlett
Jeff S. Bartlett is the managing editor for the autos team at Consumer Reports. He has been with CR since 2005. Previously, Jeff served as the online editorial director of Motor Trend for 11 years. Throughout his career, Jeff has driven thousands of cars, many on racetracks around the globe. Follow him on X: @JeffSBartlett
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