Norway leads the world in electric vehicle adoption, followed by countries like Sweden, Belgium and Denmark. Around 96% of all new vehicles sold in Norway in 2025 were fully electric vehicles, according to CNBC.
Several nameplates produce noteworthy sales numbers in Norway, but one electric vehicle has dominated 2025 sales. It’s an electric SUV that happens to be American-made and a best-selling EV in America as well. Here’s what you should know about the best-selling new vehicle in Norway.
Tesla’s small electric SUV is a two-row model that is best-known for having a strong value proposition. It checks several boxes for drivers including affordability, practical driving range and engaging driving dynamics.
The 2026 Tesla Model Y starts at $39,990 (in the United States). It produces 295 horsepower and has 321 miles of standard driving range. The Model Y is available in four trims in the U.S., varying in quickness and driving range.
Tesla’s Model Y electric SUV is the vehicle of choice for millions of drivers across the globe despite stiff competition from rival automakers like BYD. The EV can accelerate “like a muscle car without the noise,” and charging sessions using the Supercharger network are “quick and easy,” according to a vehicle review by J.D. Power. It crushes false narratives of all electric vehicles being sluggish, boring and impractical.
Electric vehicles are popular in Norway because the government provides great incentives for consumers. These incentives make EVs more affordable for drivers and more viable alternatives to gas vehicles.
Additionally, Norway’s government has invested heavily in EV infrastructure so public charging is much more convenient than in countries with lower rates of electric vehicle adoption. Charging that’s quick and readily available has a significant impact on the overall ownership experience of any EV.
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Norway’s new automobile market is completely different from America’s new car market, but there are some parallels in terms of the best-selling electric vehicles. Like Norway, the Model Y was also the best-selling electric vehicle in America in 2025. Tesla sold around 577,000 EVs in 2025 according to electric vehicle news site InsideEVs.
While some EV nameplates under the GM umbrella put up impressive sales numbers for the year, Tesla’s electric vehicle sales eclipse those of any other automaker in the U.S. in 2025. Tesla sold 265,068 Model Y small electric SUVs as of Q3, says a sales report from Cox Automotive.
If the Model Y dominates rivals like the Volkswagen ID.4 and Toyota bZ in Norway, a country where the majority of new car sales are EVs, the Model Y could continue to reign supreme in the U.S. as well. Despite a turbulent news year for the company’s CEO Elon Musk, the Tesla Model Y still outsold all its main rivals in America by leaps and bounds.
Tesla’s SUV isn’t the most popular electric vehicle in America, Norway, and multiple countries without reason. It outsells rivals because it was one of the first options to market that addressed the serious concerns that drivers had with EVs like performance, reliability and driving range. There are several competitive Model Y alternatives from Ford, Hyundai, Kia and other automakers, but the Model Y has the longest production history of the best-selling models in its segment.
The American clean energy and electric vehicle company has had ample time to tweak the SUV’s interior and exterior designs as well as its pricing and specs. Purely from a value proposition standpoint, there are few small electric SUVs on the American market that can truly rival the Model Y. Add the company’s massive Supercharger network to the equation and it’s easy to see why the Y is king of the hill in multiple countries.

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