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Cars.com (NYSE: CARS) on Jan. 29, 2026 announced new AI and commerce solutions for dealers to drive growth and profitability. Key highlights include an AI video solution delivering a 2X website lead conversion lift, Market Area Expansion driving large SRP/VDP exposure, integrated wholesale tools, and consolidated reporting.
The company will showcase offerings at NADA Feb. 4-6 in Las Vegas, booth #3723W.
Peers show mixed moves (e.g., FVRR +1.55%, EVER -2.36%, GRPN -2.21%), and no peers are in the momentum scanner, suggesting this AI/tech launch is company-specific rather than part of a sector-wide swing.
AI and leadership news have produced mixed reactions: the Carson™ launch saw a notable gain, while other positive tech and survey updates often coincided with modest declines.
Over the last few months, Cars.com (Cars Commerce) has focused on leadership transition and AI-driven innovation. Announcements included CEO succession to Tobias Hartmann and new CTO Cormac Twomey, alongside AI initiatives like the Carson™ engine and AI-focused consumer surveys. The Carson™ launch on Nov 6, 2025 coincided with a 6.53% gain, while other positive news, such as AI survey results and executive appointments, saw small declines. Today’s AI-powered dealer solutions extend this ongoing pivot toward data and automation for retail and wholesale partners.
This announcement expands Cars.com’s AI-driven offerings with VIN-specific video ads, Market Area Expansion shipping tools, integrated wholesale options, and a consolidated reporting hub. It builds on earlier AI initiatives like Carson™ and recent leadership changes, aiming to deepen value for dealers. Historical filings highlight ongoing capital returns and acquisitions, so investors may watch how these solutions affect revenue, dealer metrics, and profitability relative to past quarters with $181.6 million in Q3 revenue.
AI-generated analysis. Not financial advice.
Leading Automotive Marketplace Unveils New Tech to Better Enable its Dealer Partners in 2026
CHICAGO, Jan. 29, 2026 /PRNewswire/ — Car shopping marketplace Cars.com Inc. (NYSE: CARS) today announced new powerful tech and advertising solutions for its dealer customers built to drive efficient growth and profitability. The news comes ahead of the National Automobile Dealers Association Conference (NADA) on Feb. 4-6 in Las Vegas, where the company will showcase its offerings in booth #3723W.

With strong marketplace traffic growth in 2025 and exciting announcements such as its new AI search assistant, Carson™, Cars.com is leveraging its proprietary consumer demand and inventory data to power a new AI video solution, unlock vehicle shipping and delivery options, and enable customers with new integrated wholesale options to quickly move aging inventory. The company is also unveiling its new consolidated reporting platform to better inform dealers with the insights needed to operate efficiently. 
“We are not just driving traffic; we are driving profit for our dealer partners,” said Lisa Gosselin, Chief Commercial Officer for Cars.com Inc. “By putting AI-powered technology and market expansion tools in the hands of our customers, Cars.com is connecting highly-engaged shoppers with the right inventory, driving twice the lead conversion, and ensuring our partners grow faster and more profitably.”
Highlights of the new Cars.com solutions include:
To learn more about Cars.com’s new technology, visit the Cars Commerce booth #3723W at the NADA Conference. Offerings from AccuTrade, Dealer Inspire and DealerClub will also be on display. Visitors can participate in the DealerClub Live No-Reserve Auction in the booth on Feb. 4 from 1-5 p.m. and the DealerClub Pricing Game on Feb. 5 from 1-5 p.m. local time.  For more information, visit www.carscommerce.inc.   
¹ Cars Commerce Pilot Results for VIN specific video creative in IMV campaigns with limited test group Q2-Q3 2025
² Cars Commerce Consumer Survey of Recent Car Buyers, Oct 2025, N=259
³ Market Area Expansion on Cars.com Pilot Results, Q4 2025 
⁴ Internal AccuTrade data, Q3 2025
ABOUT CARS.COM®
Cars.com is the No. 1 most recognized automotive marketplace. Launched in 1998 and headquartered in Chicago, Cars.com empowers shoppers with the data, resources and digital tools needed to make informed buying decisions and seamlessly connect with automotive retailers. Cars.com is the flagship offering from Cars.com Inc. (d/b/a Cars Commerce), an audience-driven technology company empowering automotive that simplifies everything about buying and selling cars.
View original content to download multimedia:https://www.prnewswire.com/news-releases/carscom-launches-powerful-new-solutions-helping-dealers-turn-smarter-technology-into-real-profit-302673480.html
SOURCE Cars.com Inc.
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