Sports cars are designed to excite, and Audi’s Concept C proves that even in an electric world, a car can have presence, precision, and a subtle sense of drama. This two-seat roadster embodies Audi’s new design philosophy, where radical simplicity meets technical exactitude. From its vertical front frame to the new four-element light signature, the Concept C is a study in minimalism with muscle, paying homage to the Auto Union Type C of 1936 while staking its claim on tomorrow’s roads.
The roof is the star of the show with an electrically retractable hardtop in two sections that keeps the car’s monolithic silhouette intact while letting drivers enjoy an open-air experience. It’s Audi’s first attempt at this approach for a roadster, and it works. The body sits low and taut over a central battery layout, giving the cabin a stretched, purposeful stance. At the rear, clean panels and horizontal slats underline the car’s athletic intentions without shouting for attention.
Inside, Audi keeps distractions to a minimum. Strong architectural surfaces, anodized aluminum controls, and tone-on-tone titanium-inspired finishes create a space that feels both precise and refined. The 10.4-inch foldable center display and subtle haptic steering-wheel controls put information where you want it and never in the way.
It’s tech for humans, not a spaceship cockpit for the easily distracted. Every material and control exudes quality, down to the metal Audi rings on the steering wheel, which somehow manages to feel both futuristic and familiar.
Under the skin, the Concept C is a blueprint for future production models. Its proportions, roof engineering, and minimalist ethos will influence the next generation of Audi EVs. Engineers made sure this car wasn’t about flashy gimmicks or digital bravado, but confidence, clarity, and the emotional pull of a sports car with zero identity crisis.
When the production version finally lands in showrooms, pricing will slot somewhere between the outgoing TT and R8. The former started at around $53,000, the latter closer to $161,000, so it’s safe to wager the Concept C will likely nestle comfortably near six figures.
With the Concept C, Audi demonstrates that the electric roadster isn’t a compromise. It’s a new benchmark that’s restrained but bold, elegant yet athletic, and unmistakably Audi. For anyone who’s worried that EVs might dilute automotive passion, the Concept C is a very polite but firm reminder that excitement, precision, and drama aren’t going anywhere.
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