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The production model based on the Audi Concept C will be positioned between two btand icons, replacing neither.
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Audi has generated a lot of buzz with the Concept C that made its world debut at the 2025 IAA Mobility show in Munich. People were calling the electric car an Audi TT replacement until they saw that the concept was quite a bit bigger than the TT. Then the talk turned to an R8 replacement.
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Wrong on both counts, the folks over at Audi say. When it goes into production next year as an electric two-seater, the as yet unnamed new model (we're betting it will have E-tron in the name somehow) will reportedly be positioned between the two—and as a successor to neither.
It's worth noting that despite plenty of speculation, Audi has yet to make any official announcement about a successor to the TT or the R8, but there still could be. Either way, the Concept C is not it, although it was easy to see why as it certainly evokes the spirit of the TT, with some R8 cues in the rear haunches for good measure. It's also reminiscent of the Rosemeyer concept of 2000.
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Audi is calling the Concept C's design a harbinger of an overall styling aesthetic for all things coming after 2027—and after the sports car goes to market globally, including the U.S. It's a design direction that will work for vehicles with internal combustion engines as well, but the production version of the Concept C will be electric.
Audi was once considered a design forward brand and is working to restore its former strengths. The Concept C harkens back to cars with a simpler, more pure interior, with switchgear that uses machined metal and aluminum trim designed to make that old familiar clicking sound.
Along with the styling direction, the product lineup looks to be on an upswing as well, with a raft of upgraded and new models on the way. Concept C was designed to be the next step in the brand's evolution, a return to what Audi is known for.
The electric two-seater space is not crowded. The Audi will join the electric 718 Porsche Cayman in the works; the two are expected to share the same electric platform under development by the Volkswagen Group.
Pricewise in the U.S., the Audi would fall somewhere between a TT that used to go for about $60,000, and an R8 that went for about $160,000, so expect pricing somewhere in the $90,000-$100,000 range.
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Alisa Priddle joined MotorTrend in 2016 as the Detroit Editor. A Canadian, she received her Bachelor of Journalism degree from Carleton University in Ottawa, Ontario, and has been a reporter for 40 years, most of it covering the auto industry because there is no more fascinating arena to cover. It has it all: the vehicles, the people, the plants, the competition, the drama. Alisa has had a wonderfully varied work history as a reporter for four daily newspapers including the Detroit Free Press where she was auto editor, and the Detroit News where she covered the GM and Chrysler bankruptcies, as well as auto trade publication Wards, and two enthusiast magazines: Car & Driver and now MotorTrend. At MotorTrend Alisa is a judge for the MotorTrend Car, Truck, SUV and Person of the Year. She loves seeing a new model for the first time, driving it for the first time, and grilling executives for the stories behind them. In her spare time, she loves to swim, boat, sauna, and then jump into a cold lake or pile of snow.
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