The first Neue Klasse sedan has been teased with a revived nameplate, sleek design, and a crucial role in the brand’s electric future
The arrival of the new 2026 iX3 marked more than just another model launch for BMW. It signaled the beginning of the brand’s Neue Klasse era, setting the stage for 40 fresh or updated models expected by 2027. Among the most significant will be the all-electric version of the 3-Series sedan, simply called the i3, which BMW has teased in camouflaged form ahead of its official debut next year.
Closer to Reality
While BMW has already shown a similarly camouflaged prototype of the i3 earlier this year in China, the latest version appears to be a little closer to production. The electric sedan is now fitted with the final LED headlights and taillights (instead of provisional units), and rides on a new set of alloy wheels. Overall, it looks like an evolution of the Vision Neue Klasse concept from 2023 with refined details.
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Oliver Zipse, Chairman of the Board of Management of BMW AG, confirmed that the new i3 will debut in 2026, as the first model variant of the next generation 3-Series, though despite the shared design, these two cars will ride on separate platforms, as is the case with the iX3 and X3.
“The next vehicle is already waiting in the wings,” Zipse said. “The details are still hidden beneath the camouflage, but I’m sure you’ll recognize the classic proportions of a sporty sedan.”
He also highlighted the importance of the 3-Series to BMW’s identity. “For the past 50 years and over seven model generations, no other vehicle has been as closely tied to the success of the BMW brand. The 3 Series embodies everything at the very core of BMW. Innovation. Digital user experience. Comfort. Sportiness. Together, these characteristics create an incomparable driving experience,” he added.
The next iteration will double down on those virtues, benefiting from cutting-edge technology in terms of electric motors, batteries, connectivity and autonomous driving systems.
Given that the larger and less aerodynamic iX3 already carries an EPA rating of 400 miles, it’s reasonable to expect the i3’s lower, sleeker profile to stretch that impressive figure even further.
The i3 will not stand alone for long. Zipse confirmed that the launch will be followed by additional variants, including performance-focused models. An electric equivalent of the M3 is already in development, featuring four electric motors and technology inspired by the Vision Driving Experience concept showcased earlier this year.
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Meanwhile, the next-generation combustion-powered 3-Series will mirror much of the i3’s styling and cabin design, but it will ride on an updated version of the current platform since the Neue Klasse architecture is dedicated exclusively to EVs. Spy shots suggest some subtle differences in proportions between the two, with the ICE model carrying a longer hood and a more upright windshield.
40 New Models By 2027
Besides the new iX3 and i3 siblings, the Neue Klasse treatment will be gradually applied to the entire BMW range. Zipse said that every model from 2026 onward will be new, suggesting that over the next 12 months, they will keep us busy with numerous mid-lifecycle updates.
BMW also offered a preview of its refreshed lineup, showing the silhouettes of “40 new and facelifted” models set to arrive by 2027. The outlines appeared on a video wall during the iX3’s presentation, though the low resolution made it impossible to pick out finer details
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Thanos Pappas, a product design engineer by trade, has been wading through automotive journalism for… Read full bio

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