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To the editor:
Cars outfitted with increasing numbers of sensors and cameras offer performance and safety benefits, but they also collect and transmit a frightening amount of sensitive personal data. A 2023 study found that every automaker in the US collects personal data and most sell or share it. The data collected isn’t limited to driving habits. The study found cars linked to smartphones also gather personal identifiers, contact information, and calendar entries.
Rep. David Gomberg, D-Otis, was the chief sponsor of HB 3875, which requires vehicle manufacturers and their subsidiaries to provide data collection opt out opportunities. HB 3875 passed in June 2025. Before that, there was no way for Oregonians to opt out.
I requested to opt out of data collection from the Corvallis Toyota/Subaru dealership when I recently had my car serviced, but never heard back. Eventually, I reached out to Gomberg asking how one goes about opting out. He responded that dealerships are not the responsible party for ensuring your data is protected, but they should provide you with opt out information from the manufacturer – when requested. Gomberg directed me to Subaru’s Consumer Privacy Rights page: www.subaru.com/support/consumer-privacy.html.
I requested “Right To Know” (what personal info of mine is collected, processed, sold, and shared); “Right to Opt Out” (Do not sell or share my personal information with third parties); “Right to Be Forgotten” (Delete my personal information); and “Right to Limit the Use and Disclosure of My Sensitive Personal Information”). Each vehicle manufacturer should have a similar page.
It took a couple of weeks, but I received confirmation from Subaru of America that all of my requests had been instituted. Hopefully those requests will be honored. I suggest all Oregonians take advantage of this new law.
— Carla Perry/Newport
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