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Cars.com (NYSE: CARS) on November 6, 2025 launched Carson™, a multilingual AI search engine that converts conversational queries into targeted vehicle results to simplify filter-driven shopping.
Early performance metrics reported: Carson handles ~15% of web searches, users return 2x more, save 3x more vehicles, generate 2x more leads, and show a ~30% higher conversion from search results to vehicle detail pages. Carson surfaces Cars.com Award winners and understands practical, emotional, lifestyle and specific automotive queries. Planned enhancements include AI summaries, refinement prompts, filter suggestions and personalized comparisons.
Cars.com (NYSE: CARS) ha lanciato Carson™, un motore di ricerca AI multilingue che trasforma le query conversazionali in risultati mirati di veicoli per semplificare lo shopping guidato dai filtri, il 6 novembre 2025.
Le prime metriche indicano: Carson gestisce circa il 15% delle ricerche sul web, gli utenti tornano 2x di più, risparmiano 3x più veicoli, generano 2x più contatti e mostrano una conversione dalle ricerche alle pagine di dettaglio dei veicoli superiore di circa 30%. Carson mette in evidenza i vincitori dei Cars.com Award e comprende query pratiche, emozionali, legate allo stile di vita e specifiche di automobili. I miglioramenti pianificati includono riassunti IA, prompt di affinamento, suggerimenti sui filtri e confronti personalizzati.
Cars.com (NYSE: CARS) lanzó el 6 de noviembre de 2025 Carson™, un motor de búsqueda AI multilingüe que convierte consultas conversacionales en resultados de vehículos segmentados para facilitar las compras guiadas por filtros.
Las métricas de rendimiento iniciales reportan: Carson maneja ~15% de las búsquedas web, los usuarios vuelven 2x más, guardan 3x más vehículos, generan 2x más leads y muestran una conversión de resultados de búsqueda a páginas de detalle de vehículos alrededor de un ~30% mayor. Carson presenta a los ganadores de Cars.com Award y comprende consultas prácticas, emocionales, de estilo de vida y específicas de automoción. Las mejoras planificadas incluyen resúmenes por IA, indicaciones de refinamiento, sugerencias de filtros y comparaciones personalizadas.
Cars.com (NYSE: CARS)가 2025년 11월 6일 Carson™을 출시했습니다. 다국어 AI 검색 엔진으로 대화형 질의를 차량에 맞춘 결과로 바꿔 필터 기반 쇼핑을 간소화합니다.
초기 성능 지표에 따르면 Carson은 웹 검색의 약 15%를 처리하고, 사용자는 2배 더 많이 방문하며, 3배 더 많은 차량을 저장하고, 2배의 리드를 창출하며, 검색 결과에서 차량 상세 페이지로의 전환율이 약 30% 정도 더 높다고 나옵니다. Carson은 Cars.com Award 수상자를 노출하고, 실용적이고 감정적이며 라이프스타일 및 자동차에 특화된 질의를 이해합니다. 계획된 개선에는 AI 요약, 정제 프롬프트, 필터 제안 및 개인 맞춤 비교가 포함됩니다.
Cars.com (NYSE: CARS) a lancé le Carson™ le 6 novembre 2025, un moteur de recherche IA multilingue qui transforme les requêtes conversationnelles en résultats véhicule ciblés afin de simplifier les achats guidés par les filtres.
Les premières métriques de performance indiquent que Carson traite environ 15% des recherches sur le web, les utilisateurs reviennent 2x plus souvent, sauvegardent 3x plus de véhicules, génèrent 2x plus de leads et montrent une conversion des résultats de recherche vers les pages de détail des véhicules d’environ +30%. Carson met en avant les lauréats du Cars.com Award et comprend des requêtes pratiques, émotionnelles, liées au style de vie et spécifiques à l’automobile. Les améliorations prévues comprennent des résumés IA, des invites d’affinement, des suggestions de filtres et des comparaisons personnalisées.
Cars.com (NYSE: CARS) hat am 6. November 2025 Carson™ eingeführt, eine mehrsprachige KI-Suchmaschine, die Konversationsanfragen in zielgerichtete Fahrzeugergebnisse umwandelt, um filtergesteuertes Einkaufen zu vereinfachen.
Frühe Leistungskennzahlen zeigten: Carson verarbeitet ca. 15% der Web-Suchen, Benutzer kehren 2x häufiger zurück, speichern 3x mehr Fahrzeuge, generieren 2x mehr Leads und weisen eine um ca. 30% höhere Konversionsrate von Suchergebnissen zu Fahrzeug-Detailseiten auf. Carson zeigt Gewinner des Cars.com Award an und versteht praktische, emotionale, lifestyle- und automobil-spezifische Abfragen. Geplante Verbesserungen umfassen KI-Zusammenfassungen, Verfeinerungs-Prompts, Filtervorschläge und personalisierte Vergleiche.
Cars.com (NYSE: CARS) أطلقت في 6 نوفمبر 2025 Carson™، وهو محرك بحث ذكاء اصطناعي متعدد اللغات يحول الاستفسارات المحادثة إلى نتائج مركّزة للسيارات لتبسيط التسوق المدفوع بالفلاتر.
أُبلغ عن مؤشرات الأداء الأولية: يتعامل Carson مع نحو 15% من عمليات البحث على الويب، يعود المستخدمون مرتين، يحفظون 3 مرات أكثر من المركبات، يولّدون مرتين من العملاء المحتملين، وتظهر نسب تحويل من نتائج البحث إلى صفحات تفاصيل المركبات بنحو أعلى بنحو 30%. يعرض Carson الفائزين بجوائز Cars.com ويفهم الاستفسارات العملية والعاطفية ونمط الحياة والتفصيلية الخاصة بالسيارات. التحسينات المخطط لها تتضمن ملخصات AI، وإرشادات التصفية، واقتراحات الفلاتر والمقارنات المخصصة.
Carson’s launch shows meaningful engagement and lead-generation gains that likely improve Cars.com’s marketplace economics.
Cars.com replaced filter-driven search with the multilingual AI engine Carson, which already handles about 15% of web and mobile web searches and returns search-specific results and award context in natural language. Early metrics show users of Carson visit 2x more, save 3x more vehicles, generate 2x more leads, and convert to vehicle detail pages at a nearly 30% higher rate, indicating stronger funnel activity from discovery to intent.
The business mechanism works by lowering search friction for undecided shoppers—over 70% of users start without a make/model—letting the marketplace capture broader demand and surface inventory and dealer listings more efficiently. Risks include how representative early metrics are over time and whether the AI sustains quality at scale; reported figures come from internal data (October 2025) and should be tracked for stability.
Watch engagement and monetization metrics over the next 1–4 quarters: repeat visitation, leads per session, conversion from search to dealer contact, and any changes in inventory-to-lead ratios. If the reported lift persists, expect measurable upside to marketplace monetization metrics; if the gains dilute, the impact will be limited.
Cars.com Leverages AI to Help its 25 Million Monthly Shoppers¹ Find the Perfect Car
CHICAGO, Nov. 6, 2025 /PRNewswire/ — Car shopping marketplace Cars.com Inc. (NYSE: CARS) today announced the launch of Carson™, a new multilingual AI-powered search experience that converts conversational queries into targeted search results, eliminating the need for complex filter-based navigation, helping undecided shoppers navigate between brands and lifestyle decisions. Carson is also inspiring deeper engagement from car shoppers.

Early performance results show:
“AI has the opportunity to speed and enhance car shopping and selling,” said Matt McDonald, Senior Director of Product Management at Cars.com Inc. “Cars.com is seeing record traffic on our marketplace this year² and we aim to deliver the best online experience that helps car buyers connect with dealerships and brands and find what they’re looking for quickly. Carson is a great example of our commitment to leveraging the latest technology to simplify complex processes within the automotive industry, vastly improve the car shopping experience and deliver more value to our partners.”
More than 70% of Cars.com shoppers report that they are undecided about make and model when they start the shopping process³. Carson now offers an additional way to search by allowing natural language queries such as, “I need something reliable for my family of 5 that won’t break the bank” or “Great deal on a used truck under $30k that can tow.” Once prompted, Carson immediately delivers results, including relevant information about Cars.com Award winners from annual proprietary reports such as Best Of Awards and American-Made Index–something that’s impossible with traditional search.
So, what are consumers searching for?
The “Top AI searches on Cars.com” since the launch of Carson include:
Carson will continue to evolve, soon providing shoppers with AI summaries that include search refinement prompts, suggestions on which filters to use and personalized options and comparisons for each user. Carson is just one of the new AI-powered offerings coming from Cars.com and its parent company, Cars Commerce, solidifying its position at the forefront of automotive innovation, promising a more efficient, intelligent, and user-friendly experience for automotive brands, dealerships and consumers.
¹ Cars.com Inc. Q3 2025 Earnings Report 
² Cars.com data, October 2025
³ Cars.com Consumer Metrics Survey, Q3 2025
ABOUT CARS.COM^®
Cars.com  is the No. 1 most recognized automotive marketplace visited by more than 26 million in-market consumers each month. Launched in 1998 and headquartered in Chicago, Cars.com empowers shoppers with the data, resources and digital tools needed to make informed buying decisions and seamlessly connect with automotive retailers. Cars.com is the flagship offering from Cars.com Inc. (d/b/a Cars Commerce), an audience-driven technology company empowering automotive that simplifies everything about buying and selling cars.

View original content to download multimedia:https://www.prnewswire.com/news-releases/meet-carson-carscoms-new-ai-engine-for-car-shopping-302606877.html
SOURCE Cars.com Inc.
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