Geely – the Chinese firm that owns LEVC, Lotus, Polestar, Volvo and more – is launching its eponymous car brand in the UK with an electric SUV priced from £31,990.
The new Geely EX5 is pitched against the likes of the Skoda Enyaq, Nissan Ariya and Hyundai Ioniq 5, measuring 4.61m long, 1.90m wide and 1.67m tall.
It’s powered by a single front-mounted electric motor that puts out 215bhp, paired with a 60.2kWh (usable) lithium-iron-phosphate battery pack.
This yields 267 miles of range in entry-level SE trim and 255 miles in range-topping Max form and can be charged from 30-80% in around 20 minutes. 
As standard, the EX5 gets 18in alloy wheels, heated and electrically adjustable front seats and a heated steering wheel.
Upgrading to the middle-rung Pro trim costs £33,990, netting upsized 19in wheels and the Cloud interior colour.
The Max is priced from £36,990 and adds a panoramic glass roof, a powered bootlid and ventilated front seats, among other luxuries. 
The EX5 will come with a six-year warranty, extendable by a further two years. 
Customer deliveries are set to begin in late October.
Geely previously said fleet buyers were expected to be a “key segment” for the EX5 – indeed, they account for the majority of EV sales at present – and it was confident that it would appeal to UK buyers.
The move comes as Geely attempts to tap new markets for rapid growth, adding more than 300 non-Chinese dealers and service centres to its global portfolio by the end of 2025.
It sold nearly 2.2 million cars last year, an improvement of 34% compared with 2024.
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As part of Autocar’s news desk, Charlie plays a key role in the title’s coverage of new car launches and industry events. He’s also a regular contributor to its social media channels, creating content for Instagram, Tiktok, Facebook and Twitter.
Charlie joined Autocar in July 2022 after a nine-month stint as an apprentice with sister publication What Car?, during which he acquired his gold-standard NCTJ diploma with the Press Association.
He is the proud owner of a Mk4 Mazda MX-5 but still feels pangs of guilt over selling his first car, a Fiat Panda 100HP.
So basically an MG S5 with less range and power, for more money.
Don’t fancy Geely’s chances selling the EX5 here in the UK at those sort of prices,for that sort of money there a lot of better choices. It just goes to show how car buyers in the UK are ripped off, perhaps Geely will find out like Great Wall with the Ora Funky Cat is that high prices with an unfamiliar name is unlikely to sell here, best to look how Jaecoo & Omoda have done here selling attractive products at a sensible price 
Well if this can cost £19-5k in Australia why will it cost £25k to £30k here? seems like Geely have seen how easy it is rip UK customers off, if the EX5 was sold at the same price as it is in Oz it could be an attractive proposition 
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