The Motor Ombudsman has announced that Geely Auto UK has gained accreditation to its New Car Code of Practice.
The New Car Code oversees best practice in relation to the supply and management of new vehicles and warranty policies by vehicle manufacturers, and covers around 98% of all new cars sold across the country.
Accreditation
It spans 10 different areas, ranging from advertising and warranties, to internal customer complaint procedures and the provision of parts for repairs. It was recently evolved in line with technological developments and consumer trends in the automotive sector.
Bill Fennell, chief ombudsman and managing director at The Motor Ombudsman, said: “We are delighted to welcome Geely Auto UK as a vehicle manufacturer accredited to our New Car Code, as we join the brand at the exciting time of starting their retail journey across the nation.
“Providing an exceptional level of customer service is fundamental to forging a strong and trusted reputation in today’s competitive automotive landscape. Accreditation to the Code reinforces this desire to create a positive purchase and ownership experience as Geely Auto UK builds a loyal and established customer base and cultivates lasting relationships.” 
UK launch
Mike Yang, general manager at Geely Auto UK, added: “We are very excited to be launching our first model in the UK and to be formally opening the order books to customers in this country.
“Having an authoritative automotive body, such as The Motor Ombudsman, at our side, reflects our drive for operational excellence, whilst reinforcing our pledge that customers are our most important asset, and where going the extra mile is a core element of the Geely brand philosophy.
“We look forward to working alongside The Motor Ombudsman, an authority in the motor industry, and benefiting from their expertise and the many opportunities offered by accreditation to this highly-respected Code of Practice.”
“We look forward to working alongside The Motor Ombudsman, an authority in the motor industry, and benefiting from their expertise and the many opportunities offered by accreditation to this highly-respected Code of Practice.”
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