Genesis is preparing one of its most important product years yet. The Genesis 2026 new car lineup will expand the brand’s electrification strategy while strengthening its presence in the luxury SUV and sedan segments. From hybrids and extended-range EVs to an all-new flagship SUV, several high-profile debuts are scheduled across major auto shows in 2025.
Here is a detailed, timeline-based look at what to expect from Genesis in 2026, including launch windows, powertrain strategies, and market positioning.
Genesis continues to balance electrification, performance, and luxury, with a clear focus on hybrid and electric technologies. Instead of an abrupt transition to full EVs, the brand is strategically rolling out:
This diversified approach allows Genesis to compete directly with BMW, Mercedes-Benz, and Lexus during a period of changing consumer demand.
Expected debut: First half of 2025 (New York Auto Show)
The Genesis GV90 will be the brand’s most premium SUV to date and is expected to sit above the GV80 in size, price, and technology.
The GV90’s New York Auto Show debut signals Genesis’ intent to make a strong impression in the North American luxury SUV market early in the year.
Expected launch: September 2025
The Genesis GV80 Hybrid is one of the most anticipated additions to the 2026 lineup. As the GV80 remains the brand’s top-selling SUV, introducing a hybrid powertrain is a strategic move aimed at efficiency without sacrificing performance.
The September launch positions the GV80 Hybrid well ahead of the 2026 model year sales cycle.
Expected launch: October 2025
Genesis is also bringing electrification to its executive sedan lineup with the Genesis G80 Hybrid, based on the long wheelbase version.
Launching in October places the G80 Hybrid firmly in the premium hybrid sedan conversation ahead of the 2026 model year.
Expected debut: November 2025 (LA Auto Show)
Expected launch: December 2025
The GV70 EREV (Extended-Range Electric Vehicle) introduces a new powertrain philosophy for Genesis. Unlike full EVs, an EREV uses an electric motor for driving while a combustion engine acts solely as a generator.
A likely LA Auto Show showcase in November followed by a December launch makes the GV70 EREV one of the final — and most technologically significant — releases of the year.
The Genesis 2026 new car lineup marks a pivotal moment for the brand. From the debut of the flagship GV90 to the introduction of hybrid and extended-range electric models, Genesis is methodically expanding its portfolio while maintaining its reputation for design and refinement.
As these models begin appearing at major auto shows and dealerships, Genesis is positioning itself as one of the most forward-thinking luxury automakers heading into 2026.
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