$1,006 is a lot to pay for a scale model, but the attention to detail is far beyond what you’d find in a typical toy
Genesis’ sedan lineup is struggling, but you can get a heck of a deal on a new G90. In fact, if you know where to look, you can snatch a limited edition for $1,006.
While that sounds like a remarkable deal, there are a few caveats. The biggest being this is a 1:18 scale model that is being offered through the Genesis Collection. The latter is billed as a “curated selection of lifestyle goods” that “aims to enhance its customers’ everyday lives and ownership experience.”
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Curated might be a bit of a stretch as the store is filled with the typical crap automakers offer. This includes t-shirts, overpriced hats, and a couple of blankets. There’s also a $65 Golf Edition Bear Key Charm, which probably won’t be flying off shelves anytime soon.
While the $624 Alcantara weekender bag is admittedly interesting, the star of the show is a collection of scale models. The lineup is limited, but customers can score a 1:43 scale model of the G70 or GV70 for $74.
However, the real highlight is the G90 from MR Collection. It’s finished in Verbier White and was built using data from the real-life luxury sedan.
Production is limited to 500 units and each one is “handcrafted.” They come with a certificate of authenticity as well as a metal stand and an acrylic cover.
The Genesis Collection is available at select retailers in California and New York, and the company plans to expand availability to other states in the coming months. A Canadian launch is also in the works but, in the meantime, fans can shop online.
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Hailing from Metro Detroit, it was practically destiny for Michael Gauthier to dive headfirst into… Read full bio

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