Detroit-based automotive giant General Motors just dropped big news. During its GM Forward event earlier today, the automotive manufacturing company announced that it will begin integrating a Google Gemini-powered AI assistant into its vehicles.
As highlighted by TechCrunch, the rollout will begin next year, and will likely first reach vehicles produced by GM that already have Google built-in. This includes the likes of Buick, Chevrolet, Cadillac, and GMC.
This means that starting next year, select drivers will be able to have natural-sounding conversations with their car’s infotainment system, likely with better integration with other Google apps like Google Maps.
“One of the challenges with current voice assistants is that, if you’ve used the, you’ve probably also been frustrated by them because they’re trained on certain code words or they don’t understand accents very well or if you don’t say it quite right, you don’t get the right response,” said Dave Richardson, GM’s senior VP of software and services. “What’s great about large language models is they don’t seem to be affected by that. They have context about previous conversations that they can bring up. They’re flexible in how you speak to them…so overall you’re getting a better, more natural experience.”
It’s worth noting that this isn’t just Gemini being integrated into Android Auto. It’s GM baking a Gemini-powered assistant into its cars’ operating systems. This should allow Gemini to control native vehicle systems, including air conditioning, maintenance alerts, car windows, and more. Additionally, the integration will also bring web access to the AI tool, allowing you to ask spontaneous questions like “What’s the history of this bridge I’m driving over?”
The new AI assistant will land as an over-the-air upgrade via the Google Play Store on OnStar-equipped vehicles released in 2015 and later. Additionally, regardless of the arrival of Google’s tech, GM will still explore other options, including foundational models from OpenAI, Anthropic, and more.
More information is expected closer to the new AI assistant’s arrival on GM-made vehicles next year.
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