A new borderless badge will make its debut in 2027, but it won’t replace the familiar emblem on every car
Update: We reached out to Honda for clarification on whether its new logo will appear solely on electrified vehicles (EVs and hybrids) or across all models, including gasoline-powered ones.
“Honda has announced that the new H-Mark will be applied to EV/HEV models launched after 2027,” a US spokesperson told us. “Honda has no details to share regarding gasoline models at this time.”
Honda is preparing for a small but symbolic shift in its visual identity as it steps deeper into electrification. The company has announced that a newly designed emblem will begin appearing on its electrified production vehicles and across other areas of its automotive business, including dealerships and motorsport divisions.
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The classic H mark has been reimagined with a simplified, borderless design and will make its production debut on future electric vehicles and next-generation hybrids beginning in 2027.
Which Models Get It First?
The new logo made its first appearance on Honda’s 0 Series concepts, revealed in early 2024. The first production model expected to wear it is the 0 SUV, which will be built in Ohio. That vehicle was originally slated to launch in 2026, although the first confirmed use of the new badge is now set for 2027.
Following the 0 SUV, Honda will introduce the closely related 0 Saloon, which also features the illuminated emblem. A third vehicle, the compact 0 Alpha SUV, is being developed as a global model, with particular attention to the Japanese and Indian markets.
Alongside its all-electric lineup, Honda has confirmed the emblem will appear on a series of new hybrids as well. Between 2027 and 2031, the company plans to roll out 13 new vehicles featuring an updated version of its e:HEV hybrid system. The revised setup promises better efficiency, stronger performance, and tighter integration of components.
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This means the Prelude coupe and the upcoming Super-One hatchback could be among the final new models to carry the current emblem, unless Honda opts to retrofit them with the new badge as part of future model year updates.
While there is no mention of future ICE-powered products, Honda has confirmed that the new branding will be “rolled out gradually across automobile models and other business areas” such as dealerships, communications initiatives, and motorsport activities.
The H mark has served as Honda’s signature since 1963, with previous redesigns arriving in 1969, 1981, 1991, and 2001. The latest version, inspired by the image of two outstretched hands, is intended to symbolize a “second founding” for the brand as it moves through a period of transformation.
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Thanos Pappas, a product design engineer by trade, has been wading through automotive journalism for… Read full bio
