January is historically not a great time to find new cars, but there are still deals that can be had, according to car shopping experts.
According to an Edmunds.com review of the best times to buy cars, “January typically marks a new year for sales, and after the aggressive discounts often seen in December, dealers tend to start the year conservatively.” But the website said car buyers can still target three-day holiday weekends like the upcoming Dr. Martin Luther King birthday weekend to shop for deals on new cars.
“It’s hard to miss the inflatable eagles, gorillas and wacky waving tube men that dot car lots on three-day weekends, to say nothing of ads that promise ‘rock-bottom’ prices,” the website said. “Ideally, you want to do your research and test drive before the holiday and close the deal on the weekend. Or better yet, wrap up the deal on the first weekday after the weekend.”
The website said automakers have averaged a discount of nearly 4% off manufacturer suggested retail prices in Januarys since 2019.
With that in mind, the USA TODAY Cars team surveyed automakers’ websites and took at look at some of the most popular autos-sites on the internet to create our list of the best deals on new cars from the 2025 and 2026 model years to start the year.
Base Price: $34,800
Deal: Hyundai is currently offering 0% APR for up to 60 months and zero payments for 90 days on its 2026 Santa Fe compact SUV as part of its Hyundai Getaway Sales Event.
The company also says on its website it is offering $3,500 bonus cash on all trims of the Santa Fe.
Base Price: $36,400
Deal: Nissan is offering 0.0% APR financing for 60 months on all trims of its 2025 Pathfinder. The deal is also available on 2026 Nissan Rogues and Muranos.
Base Price: $38,100
Deal: Jeep is offering a $1,500 bonus cash offer on 2026 Jeep Wrangler Sport models as part of its “Starting Something New” sales event. Current Jeep owners or lessees are also eligible to receive an additional $1,500 in loyalty bonus cash.
Base Price: $42,695
Deal: Chevrolet is offering $1,250 discount for Costco Executive Members and $1,000 for the warehouse’s non-executive members on the 2026 Traverse.
Base Price: $40,090
Deal: Toyota is offering $5,000 cash on all trims of the 2025 Tundra pick up truck.

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