The Kia vehicles we see on the road today are a drastic upgrade from its older models. After a major rebrand, including a new logo, name, and a bunch of sleek EVs, Kia is winning over buyers.
It’s no longer Kia Motors. Now, it’s just Kia. The South Korean automaker rebranded in 2021 with a new name, logo, and stylish new vehicle designs. However, the new “Kia” is much more than just an updated logo.
Kia is transitioning from just another traditional automaker to a full-on mobility company. The South Korean automaker introduced a series of new low-cost electric vehicles that are already winning over buyers in nearly every pocket of the globe.
After selling nearly 254,000 vehicles globally last month, Kia said the “robust sales” were driven by steady demand for new EVs and hybrids.
After delivering the first models in late 2024, the Kia EV3 has quickly become a top-selling EV in several markets. In the first half of 2025, it was the most popular retail EV in the UK and ranked sixth in all of Europe.
With the new EV4, EV5, and PV5 launching in new markets, Kia expects the run to gain momentum going into the end of the year.
Kia opened orders for the PV5, its first electric van, and EV4, its first EV sedan and hatchback, earlier this year. On Monday, it announced prices for the EV5, its Sportage-sized electric SUV, will start at £39,295 ($53,000) in the UK.
The Sportage is Kia’s global, European, and UK-wide best-selling vehicle, so many see the EV5 being what could be the brand’s biggest hit yet.
It’s already helped turn around Kia’s business in China. As it arrives in new markets, the EV5 is expected to be Kia’s top-selling EV in many of them, including Canada.
Kia is already coming off back-to-back annual sales records in Canada, but with new EVs launching, including the EV5, it expects to top it next year.
Although it has four new electric vehicles on deck, Elias El-Achhab, the vice president and chief operating officer of Kia Canada, said (via The Star), “the EV5 is the one we’re most excited about.” The compact SUV segment accounts for over one-third of all cars sold in Canada, making the EV5 a cornerstone of Kia’s growth plans.
The electric SUV will be exclusively sold in Canada in the North American market, not the US. Since it’s imported from Korea, Kia would take a significant hit from Trump’s auto tariffs if it were to sell it in the US.
In Canada, Kia expects it “to be our largest volume EV next year, and eventually our number one volume vehicle,” El-Achhab said.
Although prices have yet to be revealed, El-Achhab promises the EV5 will be “priced comparably to many of its combustion-engine equivalents but will be better equipped.”
When asked about rising car costs due to the tariffs, El-Achhab explained that “the volatility isn’t good for anyone,” but Kia is flexible enough to adjust its production accordingly. Even if Kia gets a bigger piece of the sales pie, “the pie will shrink, debt levels will go up,” Kia Canada’s vice president added, “We’d prefer not having to face that situation.”
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Peter Johnson is covering the auto industry’s step-by-step transformation to electric vehicles. He is an experienced investor, financial writer, and EV enthusiast. His enthusiasm for electric vehicles, primarily Tesla, is a significant reason he pursued a career in investments. If he isn’t telling you about his latest 10K findings, you can find him enjoying the outdoors or exercising

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