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Digital Editor
The Raging Bull keeps charging through sales records.
Lamborghini delivered a cool 10,747 supercars across the globe in 2025, up just a smidge from the 10,687 vehicles the company moved in 2024, the marque announced this week. The latest figure is a new record for the company and continues Lambo’s run of sales success, showing that demand for its vehicles remains strong.
The market that includes Europe, the Middle East, and Africa, performed best in 2025, with 4,650 cars heading to those regions over the past year. Following behind was the Americas, which saw deliveries of 3,347 Raging Bulls; the Asia Pacific region, meanwhile, reigned in 2,750 cars.
As we mentioned, Lamborghini’s deliveries have continued to climb for years now. The first time the carmaker crossed that 10,000 benchmark was back in 2023, pushing thoughts of Lambo’s struggles throughout the early 1970s to the late 90s (when the company was bought by the VW Group) to the wayside. That year delivered 10,112 Raging Bulls, a 10 percent increase from 2022.
The automaker’s embrace of electrification means that two of the Lambos that helped it reach the new milestone are hybrids: the Urus SE and the Revuelto, the brand’s first series-production V-12 hybrid supercar. Despite their success, the overall tepid response to high-end EVs means the brand isn’t ready to go all-electric just yet.
“Despite challenging market conditions, we are very proud of the results achieved in 2025, which confirm Lamborghini’s ability to stand out even in a complex global environment,” Lambo CEO Stephan Winkelmann said in a statement. “The performance recorded reflects our capacity to interpret market dynamics and to make strategic choices that respond concretely to our customers’ expectations. This approach does not aim for peaks in volumes, but allows us to consolidate the results achieved following the growth of recent years.”
One of those conditions Winkelmann is likely U.S. tariffs. Since Lamborghini makes its cars in Italy, they are subjected to a 25 percent levy that went into effect last April when they are shipped stateside. As a result, the automaker announced it would increase the prices for the Temerario and Urus models by 7 percent and 10 percent, respectively, according to CNBC. We’ll have to wait and see if that affects deliveries in the year ahead.
Digital Editor
Nicole Hoey is Robb Report’s digital editor. While studying at Boston University, she read, wrote and read some more as an English and journalism major. A class taught by a Boston Globe copy editor…
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