Huawei has been deeply involved throughout the process, and a team of over a hundred people has been stationed on – site.
It was officially announced that the first model of the new brand jointly developed by GAC and Huawei will be released in June next year.
According to a report from CheDongXi on October 21st, recently, Feng Xingya, the chairman of GAC Group, had a conversation with Jin Yuzhi, the CEO of Huawei’s Intelligent Automotive Solution BU, revealing the key progress of their cooperation brand, “Qijing Automobile”.

Conversation between Feng Xingya, the chairman of GAC Group, and Jin Yuzhi, the CEO of Huawei’s Intelligent Automotive Solution BU
During the conversation, Feng Xingya and Jin Yuzhi stated that the first model of Qijing Automobile is planned to be released in June 2026, and it will be equipped with Huawei’s Qiankun intelligent solution across the entire series. Meanwhile, the IPD product development process and IPMS integrated product marketing and sales process of Huawei were introduced at the beginning of the Qijing Automobile project.
The top – level leaders of both Huawei and GAC strongly support this cooperation. Ren Zhengfei, the founder and CEO of Huawei, also proposed the brand name. Jin Yuzhi also said that the on – site team from Huawei has now reached several hundred people.
Qijing Automobile is a high – end intelligent new energy vehicle brand jointly launched by GAC Group and Huawei. This brand may focus on the market above 300,000 yuan, mainly launching pure – electric and extended – range models. GAC Group takes the lead in vehicle R & D and manufacturing, supply chain management, and channel services, while Huawei provides full – stack solutions for intelligent assisted driving, intelligent cockpits, and intelligent vehicle cloud.

GAC Group and Huawei officially announced the Qijing brand
During the conversation, Feng Xingya, the chairman of GAC Group, and Jin Yuzhi, the CEO of Huawei’s Intelligent Automotive Solution BU, revealed three key pieces of information about Qijing Automobile.

Conversation between Feng Xingya and Jin Yuzhi in the program
1. The origin of the name “Qijing”.
Feng Xingya mentioned that he previously visited Ren Zhengfei, the founder and CEO of Huawei, and Ren Zhengfei proposed to choose a young and technological brand name.
Regarding the origin of the name “Qijing”, Jin Yuzhi explained that “Qi” means to start and initiate something new, and “Jing” represents a realm and a new situation. Together, it means to open up a new realm.

Meeting between Feng Xingya, the chairman of GAC Group, and Ren Zhengfei, the founder and CEO of Huawei
The goal of the Qijing brand is to bring an ultimate intelligent driving experience to users in the intelligent era, and both Huawei and GAC will jointly enter a new realm.
2. The first model of Qijing Automobile will be released in June next year.
Feng Xingya also revealed that the first model of the Qijing brand will be released in June 2026. He added that the appearance of this product is eye – catching, with a sense of technological fashion and sportiness. He believes that this product will surely become a hit.

Liu Jiaming, the CEO of Qijing Automobile, said that the design of the first model of Qijing Automobile has been finalized
Earlier, Liu Jiaming, the CEO of Qijing Automobile, posted on social media that the appearance of the first product of Qijing has been determined. He also mentioned that “even company executives like Xu, the rotating chairman of Huawei (Xu Zhijun), who have experienced many good cars, like it very much.” Feng Xingya also posted a photo of Xu Zhijun visiting the new car’s appearance in the comment section.

Xu Zhijun, the rotating chairman of Huawei, visits the first product of Qijing (wearing a white shirt and holding a coat in the picture)
In addition, Liu Jiaming also mentioned that the first car of Qijing has completed summer testing in Xinjiang.

Liu Jiaming, the CEO of Qijing Automobile, reveals that the first car has completed summer testing
3. The Qijing brand will be “deeply integrated” with Huawei throughout the process.
Regarding the cooperation with Huawei, Feng Xingya introduced that GAC Group has given high – level authorization for the independent operation of the Qijing Automobile project. The two sides are integrated in terms of consumer demand insight, demand output, product definition, and the ecological construction of sales and user services.
Meanwhile, in the product development and manufacturing processes, the two teams are deeply integrated. Huawei will accompany the whole process and provide in – depth empowerment, and the degree of integration exceeds that of ordinary projects.
Jin Yuzhi also mentioned that the entire Qijing brand series will be equipped with Huawei’s Qiankun intelligent solution. The complete IPD product development process and IPMS integrated product marketing and sales process of Huawei were introduced at the beginning of the project. The process building and organization construction are all carried out according to the latest management model.

Jin Yuzhi, the CEO of Huawei’s Intelligent Automotive Solution BU
In the past, the cooperation mode with Huawei required separate negotiations for each model. Jin Yuzhi said that this was very time – consuming. He hopes to find some strategic partners to continuously and rapidly update software for users and consumers, bringing higher and higher value and more and more valuable applications.
Since the cooperation started in October 2024, Jin Yuzhi has come to GAC’s headquarters one or two times almost every month. The cooperation between the two teams is very close. Currently, Huawei’s on – site team has reached several hundred people, and the two teams will fight side by side.
Before the announcement of the name “Qijing Automobile”, GAC Group established Huawang Automobile on March 18, 2025, with an investment of 1.5 billion yuan from GAC Group.

Information about Huawang Automobile Technology (Guangzhou) Co., Ltd.
On August 13th, GAC Group announced that its holding subsidiary, GAC Aion New Energy Automobile Co., Ltd., would increase its capital in Huawang Automobile by 600 million yuan. After the capital increase, GAC Group directly holds 71.43% of the equity in Huawang Automobile and indirectly holds 28.57% through GAC Aion, achieving absolute control over Huawang Automobile.

The GAC board of directors agrees to increase the capital of Huawang Automobile by 600 million yuan
Since the establishment of the new company, there have been frequent interactions between GAC Group and Huawei. On June 30th this year, Feng Xingya, the chairman of GAC Group, went to Shenzhen in person to have in – depth exchanges with Ren Zhengfei, the founder and CEO of Huawei.
During the meeting, Ren Zhengfei proposed that the new brand should create a young and technological image, and the two sides reached a high – level consensus. Subsequently, Xu Zhijun, the rotating chairman of Huawei, led a team to GAC Group for in – depth exchanges to further promote the cooperation process.
On September 25th, witnessed by Xu Zhijun, the rotating chairman of Huawei, and Feng Xingya, the chairman of GAC Group, the name “Qijing Automobile” was announced, and Liu Jiaming was appointed as the CEO of Qijing, who will be fully responsible for brand strategy, product planning, market expansion, and operation management.

Feng Xingya (left), Liu Jiaming (middle), and Xu Zhijun (right)
Liu Jiaming is a veteran in the automotive industry, with more than 25 years of in – depth experience in the industry. He has long worked at GAC Toyota and GAC Group, and his career covers key fields such as automobile sales, product planning, investment strategy, and technology management.
During his tenure at GAC Toyota, Liu Jiaming led the planning work for models such as the GAC Toyota Highlander and Camry, and also promoted the implementation of sales business reforms.
Feng Xingya said in the conversation that Qijing will not only be a new brand but also have a new sales channel. It will be built as a model representing the new culture, new management mode, new process, and new organization of the new GAC.
For GAC, by leveraging Huawei’s technology and brand influence in the intelligent field, Qijing Automobile is expected to become an important means for its high – end and intelligent transformation.
For Huawei, this is the first implementation of exploring a new cooperation model with an automobile enterprise, which will further enhance Huawei’s influence in the automotive circle.
This article is from the WeChat official account “CheDongXi”, written by Zhang Rui and edited by Zhihao. It is published by 36Kr with authorization.
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