Oct. 21, 2025
Toyota City, Japan, October 20, 2025―Toyota Motor Corporation (Toyota) has unveiled the new Land Cruiser FJ, with the Japan launch planned for around mid-2026.
Launched originally as the Toyota BJ in 1951, the Land Cruiser immediately became the first vehicle to climb to the sixth station of Mount Fuji. Since then, it has fulfilled its mission of delivering safety and security to all types of people in places that only the Land Cruiser can reach. Developed and refined based on global, real-world customer usage, it provides reliability, durability, and off-road performance that allows people to go anywhere and everywhere and return safely. This concept has been carried forward and continues to evolve to this day. With cumulative sales of about 12.15 million units^*1 in over 190 countries and regions around the world, the Land Cruiser has supported the lives and livelihoods of people everywhere. It is a flagship Toyota model that has been developed and refined by customers around the world for over 70 years.
Until now, the Land Cruiser lineup has consisted of three distinct series: the Station Wagon that always showcases the latest technologies and has evolved into the flagship model (currently the 300 Series); the Heavy-Duty model with outstanding durability and serviceability as a workhorse (the 70 Series); and the core Land Cruiser model that was created in 2024 as a return to the car’s origins―simple, sturdy vehicle that helps fulfill customers’ lifestyle choices and practical needs (the 250 Series).
With the addition of the new Land Cruiser FJ^*2 to the series, Toyota will provide new value in the form of “Freedom & Joy” that come from enjoying the Land Cruiser in your own way―while retaining the reliability, durability, and off-road performance that support people’s lifestyles. This stems from the desire to allow even more customers to enjoy the Land Cruiser, a vision made possible by the return to its origins with the 250 Series.
The Land Cruiser will continue to evolve to meet societal demands while supporting the lives of customers around the world and remaining a vehicle they can trust.
Toyota will unveil the Land Cruiser FJ at its booth at Japan Mobility Show 2025 to be held from October 30 to November 9^*3.
Toyota Motor Corporation works to develop and manufacture innovative, safe and high-quality products and services that create happiness by providing mobility for all. We believe that true achievement comes from supporting our customers, partners, employees, and the communities in which we operate. Since our founding over 80 years ago in 1937, we have applied our Guiding Principles in pursuit of a safer, greener and more inclusive society. Today, as we transform into a mobility company developing connected, automated, shared and electrified technologies, we also remain true to our Guiding Principles and many of the United Nations’ Sustainable Development Goals to help realize an ever-better world, where everyone is free to move.

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