New lower cost short term parking for visitors to borough town centres goes live today (23 October).
A new charge of 50p for half an hour, £1 for one hour and £2 for 2 hours has been introduced today. A full list of the reduced charges can be found on the council website and business owners can download and print an A4 poster of the new pricing.
The move has been backed by the manager of the Churchill Shopping Centre in Dudley town centre who recently labelled it a “strong show of support” for town centre businesses.
Councillor Patrick Harley, leader of Dudley Council, said:
“I’m really pleased that we’ve been able to introduce new lower car park fees for our towns thanks to our improved financial position and we’ll continue to review the charges as our finances continue to improve.
“Traders have shown real resilience, and we’re grateful for their patience. With the new 50p charge now in place, people can pop into town more affordably, and reduced one- and two-hour tariffs make longer visits easier too.  This is a practical step that supports local businesses and encourages footfall – it’s good for the community and good for the local economy.”
Rob Ellis, Director at LCP UK, part of M Core, and Asset Manager to the Churchill Shopping Centre in Dudley, said:
“We’re delighted to see the council take this positive step to make town centre parking more accessible and affordable.
“The new lower tariffs, especially the 50p short-stay option, are a welcome move that will encourage more people to visit and shop locally.
“For our shoppers at Churchill Shopping Centre, this means even greater convenience and better value, allowing them to pop in for a quick purchase or stay longer without worrying about high parking costs.
“It’s a real boost for the local economy and a strong show of support for town centre businesses.”
The council was forced to stop free parking during challenging financial pressures earlier this year. Since then, there has been a 293 per cent increase in income equating to £1.2million.
The charges were currently between £1.20 and £1.80 for one hour, £2.50 for two hours, £3 for three hours, £4 for four hours (short stay car parks only) and £6 all day (long stay only).
From October 23 on short stay car parks three hours will remain at £3, and four hours increase from £4 to £5. These tariffs will be removed from long stay car parks, with an all day fee of £6 retained.
https://www.dudley.gov.uk/residents/parking-and-roads/parking-in-dudley/prices-for-our-car-parks/
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