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RUF Automobile introduces its 2025 Holiday Collection, a carefully curated selection of clothing, accessories and made-to-order items created by Aloisa Ruf. Available now at shop.ruf-automobile.de, this seasonal collection highlights 13 new pieces that bring a gentle, winter-inspired interpretation of RUF’s design language into everyday life. The collection reflects Aloisa’s interest in combining the heritage of the brand with contemporary, understated style, taking inspiration from the daily atmosphere of the RUF workshop and the RUF workshop uniform.
The items included in this year’s holiday offering are:
All items, aside from the RUF Skis, are available for purchase through the official RUF website and will ship within 1-2 weeks of ordering. To inquire about RUF Skis, please contact info@ak-ski.ch.
The RUF Holiday Collection continues the creative involvement of Aloisa Ruf, daughter of Alois and Estonia Ruf, who has been gradually contributing to the brand’s growing lifestyle projects. With a genuine enthusiasm for design and photography, Aloisa created and photographed this collection with the intention of offering approachable, well-crafted pieces that bring a touch of RUF into the holiday season.
“The RUF Holiday Collection is a reflection of my love for fashion, design and photography, brought together in pieces meant to be enjoyed in everyday life,” said Aloisa Ruf. “Each of our cars is built with care and individuality, and I hoped to carry a bit of that spirit into this collection – something simple, thoughtful and special for the holidays.”
Building on a Family Legacy
For more than eight decades, RUF has remained committed to craftsmanship, engineering precision and a deep appreciation for the joy of driving. As the last family-owned OE manufacturer in its field, the brand’s history is closely tied to the people who build the cars and those who appreciate them. Every RUF vehicle is developed and assembled in Pfaffenhausen with close attention to detail, a philosophy that also informs the collectible pieces in the 2025 RUF Holiday Collection.
For more information about RUF Automobile and to explore the 2025 RUF Holiday Collection, visit shop.ruf-automobile.de or follow @rufsince1939 on social media.
Vaughn Lowery is a native of Detroit and the youngest of five siblings, a graduate of Cornell University’s ILR School. Core duties: global diversification strategy, production management, and ecological implementation. The grandson of the late civil rights defender and recipient of the presidential medal of freedom, Joseph Lowery. Lastly, a distinguished member of the Alpha Phi Alphi Fraternity, Incorporated (Alpha Chapter).
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