Tesla has unveiled cheaper models of two of its most popular cars in the US as it tries to boost sales on the heels of the expiration of a key US tax credit.
But the carmaker's shares tumbled about 4% as investors were underwhelmed by the announcement. In the US, the new versions of its Model Y sport utility vehicle and Model 3 sedan are priced only $5,000 less than previous versions.
Tesla, which faces growing competition, has lost ground as it has been slow to offer new, more affordable vehicles, despite its release of a new Model Y version this year.
Boss Elon Musk had previously promised a cheaper car but abandoned those plans last year to focus on robotaxis and humanoid robots.
Despite his emphasis on artificial intelligence ventures, Tesla still relies heavily on its core car business, which has been under pressure on multiple fronts.
It faces cuts to US government support for electric cars, competition from Chinese carmakers and consumer backlash earlier this year against Musk's involvement in the Trump administration.
In July, the carmaker reported that its sales fell by 12% in the second quarter to $22.4bn – the biggest drop in at least a decade – after deliveries plunged 14%.
Last week, Tesla was among the car companies to report record sales of electric cars over the past three months. But analysts said the boom was caused by a dash to buy before the end of a government subsidy.
Tesla vehicle prices for US consumers increased by as much as $7,500 (£5,588) this month after a US tax credit for electric vehicles expired at the end of September.
Tesla executives have acknowledged that the end of the tax credit for buyers of electric cars in the US is likely to hurt the business.
The newly released lower-cost models, aimed in part at offsetting the loss of the EV credit, will lack certain features found in other Tesla vehicles.
In the US, the lower-cost, stripped-down versions of its Model Y sport utility vehicle and Model 3 sedan will be priced at $39,990 and $36,990 respectively, according to Tesla's website.
Tesla's last big vehicle launch – the Cybertruck – has yielded lacklustre results, with US sales totalling roughly 52,000 units since deliveries began in 2023, according to Cox Automotive.
US safety regulators are probing Tesla's electric-powered door handles, responding to reports that they stopped working, leaving children trapped.
The purchases, the billionaire's first since 2020, boost his investment in the firm.
The car firm boss's enormous pay package depends on him hitting sky-high targets.
Carmaker asks judge to overturn $243m verdict in fatal Autopilot crash case.
If approved by the energy watchdog Ofgem, it would allow the US firm to take on the UK's dominant suppliers.
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