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The 2025 IAA Mobility trade fair in Munich provided a glimpse of the latest models and concepts coming from carmakers. Tom Hooker, Autovista24 journalist, reviews the event.
This year’s IAA Mobility saw a strong presence from manufacturers. They spread themselves across the Messe München and the various ‘open space’ locations in the Bavarian capital.
Brands used the show to highlight their latest mobility developments and future plans. The event achieved a record 57% share of foreign exhibitors, while 40% of all exhibitors were first-time participants.
Over 350 world premieres and product innovations were unveiled at this year’s IAA Mobility. This spanned city cars to large SUVs, and production-ready models to bold experimental concepts. But what were some of the standout highlights and announcements?
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Domestic brands took centre stage at the event, including BMW, Volkswagen (VW), Mercedes-Benz, and Audi. A unified theme was clear. IAA Mobility marked new eras, new directions, and new design languages.
BMW used the event as a launchpad for its Neue Klasse. The vehicle platform will underpin more than 40 new or updated models by 2027, regardless of powertrain. The first of these is the all-electric iX3. The D-segment SUV features a distinct new design language that replaces chrome ‘kidneys’ with a light signature.
The iX3 will be the first to use BMW’s sixth-generation eDrive technology built on 800-volt architecture with bi-directional charging. The SUV houses new electronics and software underpinnings, including four ‘superbrain’ high-performance computers.
BMW has refreshed the iX3 with a clean interior and its new Panoramic Vision heads-up display. The SUV is scheduled to arrive in Europe in spring 2026. An all-electric i3, the second Neue Klasse model, will also be revealed early next year.
Meanwhile, BMW Group brand Mini presented two concept models. These cars were created from a collaboration between Mini’s John Cooper Works sports division and lifestyle brand Deus Ex Machina.
VW presented its new direction at the IAA Mobility, inspired by the phrase ‘True Volkswagen’. It focused on four new electric vehicles (EVs).
Firstly, the ID.Polo and ID.Polo GTI were presented in camouflage. Both will be based on the MEB+ platform and will use advanced driver assistance systems (ADAS) from bigger VW models. The ID.Polo and ID.Polo GTI will have world premieres in May 2026 and summer 2026, respectively.
The models mark the start of VW’s new naming strategy, where established vehicle names will be transferred to EVs.
VW also revealed the ID.Cross Concept, a compact electric SUV. The near-production model is also based on the MEB+ platform and highlights the brand’s new ‘Pure Positive’ design language.
Meanwhile, the ID.Every1 concept showcased a new entry-level EV from VW. The production version will be launched in Europe from 2027.
Away from its EV range, VW displayed the next generation of the T-Roc. The B-segment SUV uses ADAS from larger VW models and features an updated interior. It is offered in petrol-powered mild-hybrid or full-hybrid powertrains.
The new all-electric GLC spearheaded Mercedes-Benz’s presence at the IAA Mobility. Like BMW, the brand used its latest SUV to showcase a new design language. A redesigned, illuminated chrome front grille dominates the car’s visual presence.
An AI-driven MB.OS ‘superbrain’ will control every aspect of the new GLC, from infotainment to automated driving. It also features an MBUX ‘hyperscreen’, first seen at CES 2021, and the largest screen ever in a Mercedes-Benz vehicle.
Like the BMW iX3, the GLC uses an 800-volt system and offers bi-directional charging. The SUV’s production is scheduled to start in the first quarter of 2026. This will then lead a product offensive of more than 40 vehicles over the next three years.
Mercedes-Benz also premiered its CLA, with a new hybrid powertrain and an all-electric shooting brake estate version. Furthermore, the Concept AMG GT XX made its show debut, highlighting the upcoming AMG.EA high-performance architecture.
The model recently completed a record-breaking ‘round the world’ distance challenge, travelling 40,075km in just eight days.
Mercedes-Benz also presented an electric VLE prototype, providing a glimpse of its future grand limousine models. Meanwhile, Smart confirmed plans to present the #2, an all-electric two-seater city car in Europe as early as autumn 2026.
Audi showcased its Concept C at the IAA Mobility. The two-seater convertible sports car represents the marque’s new design philosophy and the future direction of Audi. The brand also debuted its Q3 Sportback at the show.
Elsewhere from the VW Group, Porsche premiered its 911 Turbo S, featuring hybrid technology. It also showcased its new wireless charging system for cars. This will first be available for the all-electric Cayenne, with the model’s world premiere planned for the end of this year.
Renault unveiled the sixth-generation Clio at the show. The hatchback will be available with a full-hybrid petrol or liquified-petroleum gas (LPG) powertrain in some markets. Orders will open before the end of 2025.
Opel presented its Mokka GSE at the event. This is the fastest all-electric Opel to date, according to the carmaker. It was joined by the Corsa GSE Vision Gran Turismo concept car, which previewed upcoming all-electric GSE models. The Opel Grandland Electric AWD also made its public debut in Munich.
Skoda presented its Epiq show car at the IAA Mobility, previewing the carmaker’s upcoming all-electric compact SUV crossover. It is the first model to fully adopt Skoda’s Modern Solid design language and is scheduled for production in 2026.
The manufacturer also presented its Skoda Vision O in Munich. The new electric model features a redesigned interior with an AI-driven personal assistant.
Fellow VW Group brand Cupra presented its upcoming Raval electric city car in camouflage, which will be launched in 2026. It will use the VW Group’s MEB+ platform.
Furthermore, Cupra revealed its Tindaya concept. The model displays the brand’s future design language. Cupra also revealed plans to potentially enter the Middle East region in the future.
After beginning life as a concept in 2020, the Polestar 5 was revealed in Munich. The grand tourer offers two trim versions built on an 800-volt framework.
Hyundai presented its Concept Three at the IAA Mobility. This was the first compact EV concept from its Ioniq sub-brand.
The carmaker also used the event to outline its electrification roadmap. It plans to offer an electrified version of every model in Europe by 2027 and introduce 21 EV models globally by 2030.
Kia brought four premieres to Munich, including the EV2 concept. The B-segment SUV was a preview of a production model set to launch in 2026.
Another upcoming model displayed was the EV5. The C-segment SUV offers bi-directional charging, with a launch expected before the end of 2025.
A total of 116 exhibitors in Munich came from China. Carmakers from the country combined new model unveilings with announcements.
BYD’s presence was led by the Seal DM-i Touring plug-in hybrid (PHEV), which made its public debut. The brand also confirmed that its Dolphin Surf city car will be its first passenger car to be built in Europe, at BYD’s plant in Hungary. The site is on track to start production by the end of 2025.
BYD announced that its Flash Charging system will come to Europe, with at least 200 stations planned by the second quarter of 2026. The technology can reach 400km of range after five minutes of charging. The manufacturer also confirmed the launch of its new approved used scheme for its models.
In the exhibition centre, Leapmotor held the world premiere of its B05 C-segment electric hatchback.
Additionally, the brand showed off its B10 electric SUV, built on its new Leap3.5 architecture and offered with two battery sizes. The model began deliveries during the IAA Mobility and will be available in over 30 countries.
Xpeng celebrated the European premiere of its P7, an all-electric sports sedan. The P7+ was also displayed at the show, alongside the G6 SUV coupé and G9 SUV.
Changan confirmed a new battery-electric vehicle (BEV) SUV coming to Europe, the S05. Its Avatr sub-brand was also in Munich, debuting its Vision Xpectra concept. The carmaker plans to enter over 50 countries and regions worldwide.
Meanwhile, GAC presented six vehicles at IAA Mobility. One of these was the Aion V, a BEV SUV, which will be the brand’s first model sold in Europe. The carmaker plans to enter Poland, Portugal, Finland and other countries from September 2025. GAC then wants to achieve full European market coverage by 2028.
Hongqi unveiled plans to offer up to 15 models in the European market, covering BEVs and hybrids in the A-segment to the E-segment. It aims to establish over 200 sales and service outlets across the continent. The EHS5 is the first model under the strategy, a premium all-electric SUV.
The event also marked the global expansion of another Chinese brand, Aito. It launched specialised variants of three SUVs, the Aito 9, Aito 7 and Aito 5, to enter the Middle Eastern market. These models offer BEV and range-extended electric vehicle (EREV) powertrains.
Turkish manufacturer Togg held the world premiere of its production-ready T10F sedan. Along with its existing T10X SUV, the brand announced its entrance into the German market. Both models will be available to order through its in-house service and ordering platform Trumore.
Togg also unveiled Can.AI, an agentic AI platform developed in collaboration with Microsoft Türkiye.
Meanwhile, US marque Lucid also announced its European market debut at the IAA Mobility. This will be with its Gravity model, a three-row SUV. The premium BEV will initially be available to order in Germany, the Netherlands, Switzerland and Norway, with deliveries expected to begin in early 2026.
Ford was also in Munich and hosted the world premiere of its Ranger PHEV MS-RT. The motorsport-inspired version of the pick-up was joined by the E-Tourneo Custom MS-RT, a sporty electric passenger transporter.
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