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With the average new car costing around $50,000, searching for a good deal is just common sense.
Consumer Reports is making it easy. It compiled a list of the best deals on new cars as the end of the year approaches.
“We found many models offering significant savings, but to make sure the featured cars represent smart buys, we concentrated on models with a strong Overall Score, factoring road-test performance, owner satisfaction, reliability, and safety,” CR said.
Continue reading to see what made the list.
1 / 10
Credit: Nissan
The 2026 Nissan Rogue offers one of the biggest end-of-year discounts, with more than $4,000 off MSRP, bringing the price down to about $27,400 for an AWD model. This deal runs through Jan. 5, 2026.
2 / 10
Credit: Ford
Ford is discounting the 2026 Escape ST-Line by about $3,300, dropping its price to roughly $29,300. The deal lasts until Jan. 5, 2026, giving shoppers a chance to get a new compact SUV under $30,000.
3 / 10
Credit: Honda
Shoppers for the 2026 Honda Ridgeline can get about $4,190 in savings, lowering the price to around $39,200. This deal is available through Jan. 5, 2026.
4 / 10
Credit: Mazda
Mazda is knocking roughly $2,170 off the 2026 Mazda3, bringing the price to about $24,600. The incentive runs through Jan. 2, 2026.
5 / 10
Credit: Hyundai
The 2026 Hyundai Elantra is being offered for about $1,700 off MSRP, pushing its price down to approximately $22,050. This deal is available until Jan. 2, 2026, giving shoppers one of the most affordable options on the market.
6 / 10
Credit: Cadillac
Cadillac is offering roughly $2,500 off the 2026 CT4 Premium Luxury, bringing its price to around $37,400. The incentive runs through Jan. 2, 2026, creating a somewhat more accessible entry point into the luxury market.
7 / 10
Credit: jetcityimage
The larger 2026 Cadillac CT5 comes with about $2,930 in savings, lowering the price to roughly $45,670. This deal lasts until Jan. 2, 2026.
8 / 10
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The 2026 Hyundai Santa Cruz is discounted by almost $2,400, bringing the price down to approximately $38,700. This offer runs through Jan. 2, 2026.
9 / 10
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Nissan is offering around $2,318 off the 2026 Frontier, dropping its price to around $37,100. The incentive is available until Jan. 5, 2026.
10 / 10
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The 2026 Nissan Kicks is $1,360 off right now, lowering the price to roughly $24,460. This deal runs through Jan. 5, 2026, keeping it among the most affordable new SUV options with incentives applied.
