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Buyer’s remorse is easy to understand, especially with brand new cars. A new set of wheels, while exciting at first, is a significant and potentially daunting financial commitment. So daunting, in fact, that an average of 3.6% of new cars are resold within one year of purchase.
While that 3.6% average may not seem significant, the turnover percentage for the top 10 cars most likely to be resold within a year is far greater — and they are all luxury vehicles. That’s according to a new study from iSeeCars, which found luxury rides dominated the list of cars owners are most likely to unload in the first year. The analysis studied sales of over 18 million new cars throughout 2023 and 2024 to discern which vehicles were most resold within their first year of ownership, and found that Mercedes-Benz, Land Rover and similar brands had the highest resale numbers.
The reason for such a fast turnaround? As iSeeCars executive analyst Karl Brauer opined, “This suggests luxury buyers are either not doing enough research before buying, are overextending themselves financially, or are just incredibly fickle when it comes to their new car purchases.”
Judge for yourself as you discover the 10 new luxury cars that buyers are most likely to resell within a year.
Image disclaimer: Photos are for representational purposes and may not depict exact models listed.
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