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BOSTON, Dec. 12, 2025 /PRNewswire/ — The US luxury and exotic car market is projected to grow from $110 billion today to between $180 and $215 billion by 2035. The strongest growth is expected in vehicles priced between $100,000 and $170,000—both new and used—with annual sales forecast to rise 6% to 8%. In contrast, slower growth is expected in the higher-margin “ultra-luxury” and “hyper-luxury” segments (vehicles priced at $170,000 and above).
Rising new car prices, driven by higher production costs and tariff impacts, combined with a growing pool of secondary market inventory, are pushing more buyers toward pre-owned models. Sales of used luxury and exotic cars are expected to grow 1.5 times faster than new car sales over the next decade, rising 5% to 8% annually compared to 5% to 6% for new vehicles.
These are among the findings of a new report from Boston Consulting Group (BCG) and duPont REGISTRY Group, titled Beyond the Drive: The Future of the Luxury Automotive Ecosystem. The report draws on a survey of over 400 current owners, former owners, and prospective buyers; interviews with leading dealers, collectors, and auto executives; and a proprietary market-sizing model.
“Luxury is no longer defined solely by the vehicle itself,” said Antoine Tessier, CEO of duPont REGISTRY Group, and a coauthor of the report. “Today’s buyers demand more than exceptional engineering—they expect a curated journey. From personalized digital touchpoints to exclusive, in-person experiences, the buying process has become as critical as the car. For modern collectors, that elevated experience is the true mark of luxury.”
How Luxury Buyers Shop Today
Experiences, Events, and Services Now Central to Luxury Car Ownership
Nearly 95% of respondents said experiences are a valuable part of their brand satisfaction, but not all experiences are rated equally. Driving-focused events such as track days, factory tours, and driver training were most popular, whereas lifestyle experiences like wine tastings or fashion events were nascent but significant.
When it comes to services, the three most essential were vehicle pick-up and drop-off, quick resolution of minor issues, and a dedicated advisor. Despite this, about 60% of buyers said they hadn’t purchased an all-in-one service package along with their vehicle, with two-thirds saying it either wasn’t offered or was too expensive.
“Luxury auto brands are entering an era where heritage alone won’t be enough,” said Felix Stellmaszek, global leader of BCG’s Automotive and Mobility practice, and a coauthor of the report. “The next wave of growth will come from brands that elevate the entire experience and collaborate with the right partners in the ecosystem—bringing the same dedication they’ve long given to engineering and design to the immersive ownership experiences today’s buyers expect. This is the moment to lead by making luxury more personal and seamless.”
Download the publication here: https://www.bcg.com/publications/2025/beyond-the-drive-the-future-of-automotive-ecosystems
Media Contacts:
Eric Gregoire, [email protected]
Suzanne Ciechalski, [email protected]
About Boston Consulting Group
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.
Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.
About duPont REGISTRY Group (DRG)
duPont REGISTRY Group (DRG) is the world’s leading luxury automotive ecosystem, encapsulating the culture, community and commerce of the high-end automotive lifestyle. For more than 40 years, DRG has served as a trusted source for the vibrant global community of members looking to buy and sell luxury vehicles. Using data insights and advanced technology to build a seamless and scalable digital marketplace, duPont REGISTRY Group facilitates billions of dollars in transactions and redefines how enthusiasts and collectors engage within the luxury automotive world. Its portfolio includes duPont REGISTRY, Canossa Events, Cavallino, Supercar Owners Circle, Petrolicious, Retromobile USA, FerrariChat, and Sotheby’s Motorsport. For more information, visit www.duPontREGISTRYGroup.com.
SOURCE Boston Consulting Group (BCG)
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