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Sales of the Volkswagen brand grew by 6.8% in 2025, in the Hungarian new car market, slightly exceeding the 6.5% growth of the overall passenger car market. The brand sees potential for growth this year in targeting private buyers, said Zoltán Papp, brand director at Porsche Hungaria, which imports Volkswagen Group brands.
In 2025, 129,440 vehicles were sold on the Hungarian new car market. Volkswagen’s market share at the end of the year was 6.7%, placing it fourth in the brand rankings.
Assessing the Hungarian market, Zoltán Papp explained that SUV models account for 60% of the market, an outstanding figure even in Europe, although the predominance of this category is an international phenomenon.
The brand’s most successful model in Hungary is the T-Roc.

The brand director pointed out that there has been a steady decline in the station wagon segment, which was previously strong in corporate purchases.
As a success, he mentioned that Volkswagen is the most attractive brand among private buyers in Hungary, which is why the brand will focus on them in the coming period. He noted that as part of this, at the end of the year, they put together a Polo model that could be offered by dealers as the lowest-priced car in the country.

Private buyers represent 32% of the Hungarian new car market. According to the brand director’s data, they account for 23.3% of Volkswagen sales.
Papp indicated that this year the brand will enter the 0 (small cars) segment, in which it has not been present until now, and will expand its electric range with new models. Volkswagen sold 495 electric passenger cars in Hungary in 2025, 48% more than in 2024. Its market share in the electric segment thus increased to 4.5%, but its goal is to catch up with the position of its other drive models.
Porsche Hungaria Kft., the exclusive Hungarian importer of Audi, CUPRA, SEAT, Skoda, and Volkswagen vehicles, recently reported that it sold 29,500 of its models in Hungary in 2025, maintaining its leading position among domestic importers with a five percent increase compared to 2024. According to preliminary data previously released by the company, sales in 2025 will increase to 647 billion forints (1.7 billion euros).
By the end of 2025, a total of 101,534 environmentally friendly vehicles had been issued with green license plates.Continue reading
Via MTI, Featured image: Pixabay
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