Automotive
A VW confirmed, this Friday (10/31), that All vehicles produced in Brazil will have a hybrid version starting in 2026.The decision marks a historic turn in the brand’s portfolio.
The announcement took place in Anchieta factoryOn Sao Bernardo do Campo (SP)The ceremony included Geraldo Alckmin, vice-president of the Republic, and Merchant Aloizio, president of BNDES.
The automaker stated that It will democratize electrification. in the country. Thus, VW will offer Hybrid cars in different forms and com strong focus on cost-effectivenessIn this way, the brand seeks to expand its advantage in automotive market Brazilian and South American.
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To accelerate this change, VW obtained R$ 2,3 billion from BNDES.The amount will finance production of hybrid engines, advancement of assisted driving technologies and improvement of vehicular connectivity.
With this, the company strengthens your strategy and prepares more modern, efficient and affordable models for consumers in the country.
In addition to the investment, VW confirmed that the The first model of the new electrified era should be the new Nivus hybrid., produced in São Bernardo. The crossover, already one of the brand’s best-selling models in the country, will gain a system HEV Flex, a combination that unites full hybrid technology with the use of ethanol, reinforcing the national commitment to biofuels.
“A new era of electrification begins for Volkswagen do Brasil. Starting in 2026, every new Volkswagen developed and manufactured in the region will have electrified versions,” stated Ciro Possobom, CEO of Volkswagen do Brasil. “We will offer hybrids in all modalities, democratizing access to electrification and advanced technologies,” he added.
This configuration puts the New Nivus as a strategic alternative for consumers seeking Hybrid cars with superior cost-benefit ratiowithout needing external recharging.
The brand revealed that its new phase will include systems ranging from MHEV (mild hybrids) to PHEV (plug-in), passing through HEV Flex, considered the most suitable for Brazil.
Furthermore, while the New T-Cross It continues to be produced in São José dos Pinhais (PR), the New Nivus It remains at the Anchieta factory, reinforcing its position as a natural candidate for the debut of the MQB37 hybrid platform.
The movement reflects international trends: in Europe, Volkswagen The T-Roc already adopts full and mild hybrid systems., with a 1.5 turbo engine that will also be produced in Sao Carlos (SP)Thus, the Brazilian structure is aligned with VW’s global technology.
VW is also betting on ADASIntelligent systems that assist in driving and increase safety, as well as connectivity solutions. Therefore, the strategy aims to ensure that future models offer features previously only found in premium segments — strengthening the cost benefit and expanding its share of the automotive market.
Thomas Schäffer, global CEO of Volkswagen, had already highlighted that Brazil is strategic for the expansion of hybrids, especially due to the acceptance of technologies that do not depend exclusively on electric recharging.
With the billion-dollar investment, the focus is on hybrid cars, and the projected launch date of New Nivus hybrid with strong cost-benefit appeal.Volkswagen is positioning itself to lead the transformation of Brazilian automotive market.
Thus, the brand combines electrification, biofuels, and advanced technology to ensure a dominant presence in the coming years.
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