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Before the start of the IAA Mobility international automotive industry show in Germany, the Volkswagen Group showcased on Sunday how it plans to make inroads into the electric entry-level segment next year.
Two days before the official start of the exhibition in the southern city of Munich on Tuesday, the manufacturer presented its four new electric models from the brands VW, Škoda and Cupra, which are set to hit the market next year, including the ID Polo, which is expected to launch at prices starting just under €25,000 ($29,300).
Chief executive Oliver Blume spoke of "a clear focus on e-mobility" during the pre-premiere at the carmaker's IAA stand, according to a statement.
Premiere still under wraps
The four new electric models are still slightly camouflaged or only shown as concepts at the exhibition, with the real world premiere of the ID Polo scheduled for next May and sales starting in the second half of 2026.
All four sister models will be built in Spain for cost reasons, the company has said.
In 2027, an even cheaper model with the working title ID Every1 is expected to follow for about €20,000, as a successor to the VW Up, which was discontinued in 2023. It is expected to be manufactured in Portugal.
Electric car sales rise
With the new models in the lower price segment, VW aims to boost the sales of its EVs. The group needs a high electric share to meet the EU's stricter CO2 fleet targets, otherwise it faces hefty fines.
In the first half of the year, the electric car share across the group was 11%. Compared to the previous year, VW increased the delivery of battery vehicles by 47%, and in Europe by almost 90%.
According to its own information, the VW Group is the clear market leader for electric cars in Europe with a 28% market share. Globally, the group sold nearly 466,000 electric cars from January to July, out of a total of 4.41 million deliveries.
GTI with 266 electric horsepower
The ID Polo now shown is the production version of the ID 2all concept presented two and a half years ago. Its length of 4.05 metres is almost exactly the same as the combustion-engine Polo, and the design is more closely aligned with the combustion engine version than previous ID models.
VW promises an electric range of up to 450 kilometres and 226 horsepower in the sporty GTI version. However, the entry-level version for €25,000 will have a smaller battery with less range.
Names instead of numbers
With the new models, VW's core brand is also moving away from the previous numbering in the model names of its electric cars. Instead of ID3, 4 or 5, they will be named like the combustion engines, starting with ID Polo and ID Cross as the electric version of the combustion engine T-Cross.
This means the cars "finally have proper names again," said brand chief Thomas Schäfer.
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